500% Traffic Growth: B2B SEO for a Belgian Accountant Directory
Over 6 months, we implemented a tailored SEO strategy that restored visibility, fixed indexing issues, and delivered over 500% organic traffic growth.
Table of contents
Problem
After a failed website migration, the directory lost most of its organic visibility.Key SEO foundations were broken, and pages stopped indexing properly.
Main Issues:
- Broken URLs and 404 errors post-migration
- Unindexed accountant profiles and blogs
- Missing structured data and schema markup
- Poor Core Web Vitals and low page speed
- No pagination, limiting crawl depth
- Weak local SEO visibility for accountant listings
How We Fixed It
We designed a 5-part recovery and growth framework combining technical, local, and B2B SEO improvements.
1. Technical SEO Fixes
- Audited and corrected 301 redirects to recover lost link equity
- Fixed 404s and crawl errors through sitemap and robots.txt optimization
- Added pagination for directory and blog listings
- Improved Core Web Vitals and mobile page speed
2. Structured SEO Enhancements
- Implemented schema markup (LocalBusiness + FAQ + Article)
- Strengthened internal linking for better crawlability and equity flow
- Optimized content hierarchy on category pages
3. Content & Indexing
- Created new indexable landing pages for accountant locations
- Added LSI and long-tail keywords for semantic targeting
4. Local SEO Strategy
- Targeted “local seo business” and “accountant seo” keywords
- Ensured NAP consistency across all listings
5. B2B SEO Strategy
- Positioned the directory as a B2B content hub
- Focused on expert content and long-tail service-intent keywords
Results
After 6 months, the website fully recovered and surpassed its pre-migration traffic.
Performance Highlights:
- +500% Organic Traffic — complete visibility recovery and 5× growth
- All Pages Indexed — fixed crawling and canonicalization issues
- +80% Page Speed — improved Core Web Vitals
- Boosted Local SEO — more leads from accountant directories
- Improved Conversions — consistent lead growth from SEO
We Have Over 1000 Positive Reviews
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