How Corebuy achieved a ROAS of 15+ with Google Shopping
In 8 months, the client went from having zero sales to being a profitable online store.
Table of contents
Key Results
- Revenue & ROAS: ROAS 15+, with Shopping campaigns driving 80% of revenue.
- Free Listings: Ranked in the top 3 revenue sources.
- Scalability: Grew from zero to a profitable eCommerce store.
Challenges
Corebuy was successful on Amazon but had no traffic, ad history, or sales on its new website. Our goal was to:
- Build an ad strategy from scratch.
- Generate profitable sales via Google Ads.
- Optimize product feeds for better campaign performance.
Strategy
We structured Google Ads campaigns to scale revenue and optimize spend:
- Shopping Campaigns (Standard & Smart) – Core revenue driver (80% budget).
- Google Free Listings – Additional organic sales.
- DSA & Brand Search Campaigns – Supplementary traffic.
- Product Feed Optimization – Key for scaling campaigns.
1. Standard Shopping Campaigns
Shopping ads were the primary revenue driver, but managing 30,000+ products efficiently was a challenge.
- Initial approach: Segmented campaigns by website collection—ineffective.
- Refined approach: Split campaigns by CPC—better but below target ROAS.
2. Smart Shopping Campaigns
We tested 10 structures before unlocking significant gains with Smart Shopping campaigns:
- Amazon Best Sellers – Proven performers from Amazon.
- Website Best Sellers – High-demand products on Corebuy’s site.
- All Other Products – Remaining inventory.
- Results: Higher ROAS and more efficient ad spend.
3. Google Free Listings
Leveraged Google’s Free Listing feature across multiple Google surfaces:
- Results: Became a top three revenue source, generating free organic sales.
4. Additional Campaigns
- DSA (Dynamic Search Ads): Used low bids to drive relevant traffic.
- Brand Search Campaigns: Protected Corebuy’s brand name in search.
- What Didn’t Work:
- Non-brand search campaigns – Unprofitable.
- Display campaigns – High clicks, low engagement.
5. Product Feed Optimization
Tested multiple feed management tools to refine product listings:
- Default Google Shopify App: Simple but lacked customization.
- WakeUp Data: Advanced but costly for large catalogs.
- Final Solution: Socialhead App
- Affordable, customizable, and improved feed management.
- Enabled optimized categorization for better campaign performance.
Recommended Shopify Apps for Growth
- Areviews: Imports Amazon photo reviews.
- Klaviyo: Enables personalized email marketing.
- Socialhead: Best for Google Shopping feed optimization.
Client's Words
Partnering with UAWC has been transformative for our business. They've helped us recover 4.3% of abandoned carts and checkouts, leading to an average revenue increase of $3.34 per recipient. Their expertise and strategic approach have truly made a difference.
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