How FREEZVON increased sales by 1,000%

Google Ads

• Conversion Rate: Reached 13.19%, increasing by 160.69%.
• Revenue: Grew to $17,341, up by 10.28%.
• Registrations: Totaled 12,048, rising by 839.05%.
• Purchases: Recorded at 1,014.

Bing Ads

• Conversion Rate: Achieved 2.93%.
• Revenue: Generated $225.
• Registrations: Reached 332.
• Purchases: Totaled 17.

Freezvon provides cloud telephony solutions for businesses handling high call volumes. The key challenges included:

• Targeting the Right Audience - reaching businesses that need these services but may be unaware of them.
• Building Awareness - educating potential clients on Freezvon’s offerings.
• Measurement Issues - improving analytics tracking for better decision-making.

We developed a structured plan to improve targeting, awareness, and tracking.

1. Analytics and Tracking

• Set up eCommerce tracking in Google Analytics.
• Migrated to GA4 for accurate data collection.
• Integrated analytics with Freezvon’s Spanish website.

2. Keyword Research and Campaign Setup

• Identified high-performing keywords.
• Created audience segments and remarketing campaigns.
• Focused on educational creatives to highlight Freezvon’s benefits.

Search Campaigns

• Match Type Testing: A/B tested Broad Match Modified vs. Exact Match.
• Dynamic Search Ads (DSA): Used All Pages as dynamic targets for rapid results.
• Bid Adjustments: Optimized key locations for higher performance.

Remarketing Campaigns

• RLSA (Remarketing Lists for Search Ads):

1. Increased bids by 100% for registered users and 50% for returning visitors.
2. Used broad search terms for cost-effective traffic.

• Display Remarketing:

Targeted website visitors with strategic bid adjustments.

• Maximise Conversions Bidding: Focused on increasing conversion rates.
• Micro-Conversions: Tracked key actions like chat calls and registrations to optimize performance.
• Website Copy Updates: Improved messaging for clarity, leading to immediate conversion boosts.

Results

• First 3 Months: 1,000 registrations.
• First Year: 7,200 registrations, 500 transactions.
• Current Performance: Daily ad spend of $115, average lead cost of $2.7, and 81,800+ registrations to date.

Outcomes

By refining audience targeting, improving messaging, and leveraging analytics, we achieved:

• 1,000% sales growth in 3 months.
• Consistently optimized campaigns driving registrations and transactions.
• Enhanced multilingual support and analytics migration for improved performance.

S

Sergii Iushchenko

COO, Freezvon

Google Ads & PPC Marketing Optimization for Telecomm Company

It's their organization and professionalism. They know what to do.

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