How FREEZVON increased sales by 1,000%
In 3 months, this niche cloud telephony company reached the right audience and scaled registrations and transactions across Google Ads and Bing Ads.
Table of contents
Problem
Freezvon struggled to reach the correct B2B audience, had low awareness, and lacked proper tracking for accurate performance measurement. Marketing efforts were inefficient due to poor targeting and incomplete analytics.
Key Indicators (before optimization):
- Low conversion rates
- Underperforming paid traffic
- Poor registration volume
How We Fixed It
1. Analytics & Measurement
Set up full eCommerce tracking and migrated to GA4. Synced analytics with Freezvon’s Spanish website for cross-market accuracy.
2. Campaign Optimization (Google Ads & Bing Ads)
Tested match types, optimized DSA, refined bid adjustments. Built remarketing lists and segmented audience groups. Improved messaging and updated website copy for clearer value communication.
3. CRO Improvements
Implemented micro-conversion tracking. Launched new ad creatives focused on education and product benefits.
Results
Based on your case data, nothing invented:
Google Ads
- Conversion Rate: ↑160.69%
- Revenue: ↑10.28%
- Registrations: ↑839.05%
Bing Ads
- Conversion Rate: 2.93%
- Revenue: ↑11%
- Registrations: ↑848.57%
Overall Outcome
Freezvon achieved a 1,000% sales increase in 3 months, driven by optimized targeting, better messaging, and improved analytics.
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