Freezvon struggled to reach the correct B2B audience, had low awareness, and lacked proper tracking for accurate performance measurement. Marketing efforts were inefficient due to poor targeting and incomplete analytics.

Key Indicators (before optimization):

• Low conversion rates
• Underperforming paid traffic
• Poor registration volume

1. Analytics & Measurement

Set up full eCommerce tracking and migrated to GA4. Synced analytics with Freezvon’s Spanish website for cross-market accuracy. Set up full eCommerce tracking and migrated to Google Analytics 4 setup & optimization, syncing analytics with Freezvon’s Spanish website for cross-market accuracy. Event tracking and conversion logic were implemented via Google Tag Manager services to ensure consistent measurement across all traffic sources.

2. Campaign Optimization (Google Ads & Bing Ads)

Tested match types, optimized DSA, refined bid adjustments. Built remarketing lists and segmented audience groups. Improved messaging and updated website copy for clearer value communication. Tested match types, optimized DSA, and refined bid adjustments as part of Bing Ads management, alongside Google Ads campaign restructuring.

3. CRO Improvements

Implemented micro-conversion tracking. Launched new ad creatives focused on education and product benefits.

Based on your case data, nothing invented:

Google Ads

• Conversion Rate: ↑160.69%
• Revenue: ↑10.28%
• Registrations: ↑839.05%

Bing Ads

• Conversion Rate: 2.93%
• Revenue: ↑11%
• Registrations: ↑848.57%

Overall Outcome

Freezvon achieved a 1,000% sales increase in 3 months, driven by optimized targeting, better messaging, and improved analytics.

Sergii Iushchenko

COO, Freezvon

It's their organization and professionalism. They know what to do.

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