How a Hair and Skincare Products Retailer increased revenue by 500% with ROAS of 4+
In 6 months the client had the sales to match its fine goods and fine website.
Table of contents
Key Results
Revenue from Klaviyo : 31.37% of total revenue.
Emails Sent : Automated with daily revenue generation.
PPC Campaign ROAS : Maintained at 4+ across campaigns.
Challenges
The client had a well-designed, conversion-optimized website with high-quality products. However, their PPC campaigns were not structured for optimal performance, limiting growth.
Strategy
Our goal was to discover and scale profitable audiences using Facebook.
Key Experiments
- Lookalike Audiences: Built from purchase events, add-to-cart events, website visitors, and email lists.
Results: 178 transactions | ROAS: 5.53
- Remarketing Audiences: Targeted cart abandoners, video viewers, and social engagers.
Results: 2522 transactions | ROAS: 9.52
- Broad Ad Sets: Separate targeting for men and women to expand reach.
Results: 1722 transactions | ROAS: 8.40
- Catalog Campaign: Two ad sets for new audiences and non-converting users.
Results: 717 transactions | ROAS: 7.35
- Interest-Based Ad Sets: Tested relevant audience interests.
Results: 311 transactions | ROAS: 8.34
Best-Performing Ads
After testing various creatives, we identified the highest-performing ads.
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