How a Hair and Skincare Products Retailer increased revenue by 500% with ROAS of 4+
In 6 months the client had the sales to match its fine goods and fine website.
Table of contents
Key Results
Revenue from Klaviyo : 31.37% of total revenue.
Emails Sent : Automated with daily revenue generation.
PPC Campaign ROAS : Maintained at 4+ across campaigns.
Challenges
The client had a well-designed, conversion-optimized website with high-quality products. However, their PPC campaigns were not structured for optimal performance, limiting growth.
Strategy
Our goal was to discover and scale profitable audiences using Facebook.
Key Experiments
- Lookalike Audiences: Built from purchase events, add-to-cart events, website visitors, and email lists.
Results: 178 transactions | ROAS: 5.53
- Remarketing Audiences: Targeted cart abandoners, video viewers, and social engagers.
Results: 2522 transactions | ROAS: 9.52
- Broad Ad Sets: Separate targeting for men and women to expand reach.
Results: 1722 transactions | ROAS: 8.40
- Catalog Campaign: Two ad sets for new audiences and non-converting users.
Results: 717 transactions | ROAS: 7.35
- Interest-Based Ad Sets: Tested relevant audience interests.
Results: 311 transactions | ROAS: 8.34
Best-Performing Ads
After testing various creatives, we identified the highest-performing ads.
We Have Over 1000 Positive Reviews
UAWC Agency has delivered weekly reports showing the ad investment and the sales achieved as a result. The team delivers work on time and responds well to the client's needs, so the client is very happy with the partnership. Moreover, The team demonstrates impressive creativity and expertise.
Since beginning their engagement with UAWC Agency, the client has seen a 300% ROI, and search engine rankings have significantly improved. The service provider is responsive and easy to contact. The client has been impressed with the knowledge and understanding UAWC Agency brings to the engagement.
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