# Google Ads
# Bing Ads

How Health Ranger Store increased Google and Bing Ads sales by 123.22% and ROAS by 61.64%

Over 7 months a client which couldn't get its products shown online or see who was buying them broke through dramatically.

Table of contents

Key Results
Challenges
Strategy

Key Results

Google Ads

  • Conversions: Reached 1,416.
  • Conversion Value: Generated $114,909.35.
  • ROAS: Achieved 4.54.

Bing Ads

  • Conversions: Recorded at 353.
  • Conversion Value: Reached $35,337.08.
  • ROAS: Stood at 7.43.

Sales and ROAS improved significantly across both platforms.

Challenges

1

Health Ranger Store faced two key issues:

  • Ecommerce Tracking Issues - incomplete tracking led to inaccurate reporting and missed optimization opportunities.
  • Suboptimal PPC Campaigns - existing campaigns were not fully optimized, and niche-specific ad approvals caused delays.

Strategy

2

We took a structured approach to enhance ad performance and revenue:

  1. Remarketing Campaigns - re-engaged users who visited but didn’t convert.
  2. Shopping Campaigns - optimized product feeds to improve visibility and attract high-intent buyers.
  3. Automated Bidding - shifted from manual to automated bidding for better efficiency and ROAS.
  4. Ad Copy & Content Enhancements - improved ad messaging and product descriptions to align with search intent.
  5. Bing Ads Expansion - established Bing Ads as an additional revenue stream, capturing a new audience segment.

We Have Over 1000 Positive Reviews

Logan Merrick
Logan Merrick
Managing Director, Sitting Pretty
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Advertising & Marketing for Hair Beauty Brand

UAWC Agency's work has resulted in significant ROAS with synergy between ad channels. UAWC Agency leads a communicative and organized process with constant follow-ups. The client also praises the team's ability to overcome any issue that arises.

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Jeremy Hermans
Jeremy Hermans
Founder, Glamping Company
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SEO & Google Ads for Glamping Company

Thanks to UAWC Agency, the client saw an increase in bookings and revenue. The team has managed the engagement well. They finish tasks on time and are highly responsive to the client. Their in-depth knowledge in their field is also highly commendable. Overall, the partnership is a success.

Read review onupworkupwork

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