Google Ads

• Conversions: Reached 1,416.
• Conversion Value: Generated $114,909.35.
• ROAS: Achieved 4.54.

Bing Ads

• Conversions: Recorded at 353.
• Conversion Value: Reached $35,337.08.
• ROAS: Stood at 7.43.

Sales and ROAS improved significantly across both platforms.

Health Ranger Store faced two key issues:

• Ecommerce Tracking Issues - incomplete tracking led to inaccurate reporting and missed optimization opportunities.
• Suboptimal PPC Campaigns - existing campaigns were not fully optimized, and niche-specific ad approvals caused delays.

We took a structured approach to enhance ad performance and revenue:

1. Remarketing Campaigns - re-engaged users who visited but didn’t convert.
2. Shopping Campaigns - optimized product feeds to improve visibility and attract high-intent buyers.
3. Automated Bidding - shifted from manual to automated bidding for better efficiency and ROAS.
4. Ad Copy & Content Enhancements - improved ad messaging and product descriptions to align with search intent.
5. Bing Ads Expansion - established Bing Ads as an additional revenue stream, capturing a new audience segment.

Logan Merrick

Managing Director, Sitting Pretty

Effective cross-channel synergy improved ROAS

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