Health Ranger Store - Case Study

How we increased sales from Google and Bing Ads by 123.22% and ROAS by 61.64% in 7 months

Before UAWC
Conversion value
Conv.value / cost
Conversion value
Conv.value / cost

About Health Ranger Store

Health Ranger Store opened an online business in 2012, as an honest, responsive, and competitively-priced provider of health-related products. The client built it from the ground up, complete with their own fulfillment center and in-house customer support — all based in the USA. They offer competitive prices on selected nutritional supplements, superfoods, storable foods, preparedness items, and more.




Maintain a ROAS of 5+

For the business to grow at the pace the client wanted, we needed to maintain a high ROAS.


Set up eCommerce tracking

To accurately measure our results, we needed to properly set up Google Analytics.


Bring more sales

Health Ranger Store wanted more money, which meant they needed more sales.

The Road to Profits


The Challenge

One of the main issues Health Ranger Store had was that their eCommerce tracking wasn't set up correctly.

Their PPC campaigns were not well-optimized and because of their business's specifics, some ads had to go through lengthy reviews.

The Strategy

To give the client's business a boost, we took the following optimization steps:

  1. Added a remarketing segment.
  2. Created Shopping campaigns and worked with product feeds to get better coverage on top products.
  3. Switched to automatic bidding strategies.
  4. Improved content strategy.
  5. Started using Bing Ads as an additional marketing channel.

The Results


On Google Ads, we saw the following results:

  • Conversions: 1,416.00;
  • Conversion value.: 114,909.35$;
  • Conv.value / cost: 4.54.

Here's what we got on Bing Ads:

  • Conversions: 353;
  • Conversion value.: USD35,337.08;
  • Conv.value / cost: 7.43.

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