About Health Ranger Store
Health Ranger Store opened an online business in 2012, as an honest, responsive, and competitively-priced provider of health-related products. The client built it from the ground up, complete with their own fulfillment center and in-house customer support — all based in the USA. They offer competitive prices on selected nutritional supplements, superfoods, storable foods, preparedness items, and more.
![4](https://cdn.sanity.io/images/q8gjlzgw/production/ae293734f96ae39b7fe393da7644d3694e350ee6-650x650.png)
Goals
![sales](https://cdn.sanity.io/images/q8gjlzgw/production/66a3785f023069f0731cd608d82eb2d3b9e6e92d-64x64.webp)
Maintain a ROAS of 5+
For the business to grow at the pace the client wanted, we needed to maintain a high ROAS.
![2](https://cdn.sanity.io/images/q8gjlzgw/production/99b10a47d84953ee89c194ef2f34cfa75ee5fa37-64x64.webp)
Set up eCommerce tracking
To accurately measure our results, we needed to properly set up Google Analytics.
![dollar](https://cdn.sanity.io/images/q8gjlzgw/production/3a99e3ff24de1e12bd87c48f76a2932c8f898388-64x64.webp)
Bring more sales
Health Ranger Store wanted more money, which meant they needed more sales.
The Road to Profits
![1](https://cdn.sanity.io/images/q8gjlzgw/production/6a389f86f2011501c5c0473393401c05f6749b57-1889x894.png?q=75&fit=clip&auto=format)
The Challenge
One of the main issues Health Ranger Store had was that their eCommerce tracking wasn't set up correctly.
Their PPC campaigns were not well-optimized and because of their business's specifics, some ads had to go through lengthy reviews.
The Strategy
To give the client's business a boost, we took the following optimization steps:
- Added a remarketing segment.
- Created Shopping campaigns and worked with product feeds to get better coverage on top products.
- Switched to automatic bidding strategies.
- Improved content strategy.
- Started using Bing Ads as an additional marketing channel.
The Results
![2](https://cdn.sanity.io/images/q8gjlzgw/production/21ff83e25a8c0d9565797192ff28c2d21f0d71f5-1898x804.png?q=75&fit=clip&auto=format)
On Google Ads, we saw the following results:
- Conversions: 1,416.00;
- Conversion value.: 114,909.35$;
- Conv.value / cost: 4.54.
Here's what we got on Bing Ads:
- Conversions: 353;
- Conversion value.: USD35,337.08;
- Conv.value / cost: 7.43.
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Hit the button below to sign up for a FREE audit and find out what we can do for your business!