How INHUMANS CLUB achieved a 718.48% increase in conversions and 141% increase in transactions

Conversions : Increased by 718.48%.

Transactions : Grew by 141%.

Marathon Participants : Surpassed 1,000 registrations.

ROAS : Campaigns became profitable.

Inhumans faced several challenges:

• Low Sales & ROAS: Ad costs exceeded revenue.
• Audience Targeting Issues: Traditional ads failed to engage those struggling with alcohol.
• Website Inefficiencies: The site lacked clear conversion pathways.
• Confusing Pricing: A flexible pricing model created uncertainty.

We focused on three core areas:

• Creative Testing: Identified high-performing ad messaging.
• Audience Targeting: Optimized to attract the right users.
• Website & Conversion Improvements: Enhanced site usability and tracking.

We tested two approaches:

• Positive Framing (aspirational messaging): Performed best.

Best Ads: “Three weeks without alcohol. Return the collagen to your skin.”

• Negative Framing (problem-focused messaging): Underperformed.

Worst Ads: "Want to become a good husband? Join our marathon. 21 days without alcohol."

• Interest-Based Targeting: The best results combined alcohol-related and health interests.
• Gender-Specific Messaging: Helped refine engagement.
• Key Takeaway: Those interested in both drinking and health were most receptive.

• Initial Phase: Used the Complete Registration event due to low purchase volume.
• Later Phase: Switched to Purchase event optimization, reducing cost per purchase by 18.6%.

• A/B Testing: Improved homepage design increased conversion rate by 130%.
• Effective Headlines:

“21-Day No Alcohol Marathon: Start the New Year with Victories, Health, and a Clear Mind.”

“Your Liver is Calling: Quit Drinking After the New Year.”

• Switched from Voluntary Pricing to Fixed Tiers:

$40 (Discounted to $20 for early buyers).

$90 (Honorable Sponsor status).

• Results: 718.48% increase in conversions; users committed more with fewer pricing options.

• Limited-Time Discounts:

Header banner announcing the offer.

Pop-ups on the checkout page.

Results: 141% increase in transactions.

Logan Merrick

Managing Director, Sitting Pretty

Advertising & Marketing for Hair Beauty Brand

UAWC Agency's work has resulted in significant ROAS with synergy between ad channels. UAWC Agency leads a communicative and organized process with constant follow-ups. The client also praises the team's ability to overcome any issue that arises.

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Jeremy Hermans

Founder, Glamping Company

SEO & Google Ads for Glamping Company

Thanks to UAWC Agency, the client saw an increase in bookings and revenue. The team has managed the engagement well. They finish tasks on time and are highly responsive to the client. Their in-depth knowledge in their field is also highly commendable. Overall, the partnership is a success.

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