How InTheMarket gained €1.9m in revenue with ROAS 6.5+
Over 12 months the client gained results which far surpassed their previous level.
Table of contents
Key Results
Google Ads ROAS : Significant improvement to 6+.
Remarketing Campaigns : Implemented with ROAS of 13.5+ from retargeting.
SEO Branded Clicks : Growth of 11.4% in branded search traffic.
SEO Non-Branded Clicks : Increase of 13.6% in non-branded search traffic.
Traffic (Key Pages) : 43% growth on the best-performing page.
Challenges
Despite a well-optimized website, InTheMarket faced:
- PPC Underperformance: Google Ads were active but not fully optimized. Facebook Ads had not been explored.
- SEO Decline: Traffic and impressions dropped due to poor site structure, weak keyword placement, and a weaker backlink profile.
PPC Strategy
We implemented a multichannel strategy using Google Ads and Facebook Ads:
1. Tracking Fixes: Resolved GA4 and Facebook conversion tracking issues for accurate performance measurement.
2. Conversion Optimisation: Advised on UX improvements to boost conversion rates.
3. Advanced Reporting: Integrated Facebook and Google Ads insights in a unified Data Studio dashboard.
4. Campaign Optimisation: Launched Facebook catalog campaigns and Google Performance Max campaigns, reaching ROAS 6+.
5. Audience Testing:
- Cold Audiences: Interest-based targeting achieved ROAS 5+ with 673 transactions.
- Retargeting: Website visitors and social media engagers reached ROAS 13.5+ with 700 transactions.
- Advantage+ Shopping Campaign: ROAS 8.02 with 964 transactions.
6. Project Management: Implemented structured workflows using Basecamp and SOPs.
SEO Strategy
Our SEO efforts aimed to recover lost traffic and improve online visibility:
1. Technical SEO Fixes: Resolved crawling and indexing issues, implemented structured data.
2. On-Page Optimisation: Updated meta-data, improved keyword positioning for high-value terms, increasing key page traffic by 43%.
3. Backlink Strategy: Acquired links from 46 high-authority domains, strengthening rankings.
4. Results:
- Branded Clicks: +11.4%
- Non-Branded Clicks: +13.6%
- Keyword Position: Improved by 1.1 (non-branded) and 1.5 (branded).
Client’s Words
They are quick and responsive to all of our needs in a friendly and professional manner.
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