How InTheMarket gained €1.9m in revenue with ROAS 6.5+
Over 12 months the client gained results which far surpassed their previous level.
Table of contents
Key Results
Google Ads ROAS : Significant improvement to 6+.
Remarketing Campaigns : Implemented with ROAS of 13.5+ from retargeting.
SEO Branded Clicks : Growth of 11.4% in branded search traffic.
SEO Non-Branded Clicks : Increase of 13.6% in non-branded search traffic.
Traffic (Key Pages) : 43% growth on the best-performing page.
Challenges
Despite a well-optimized website, InTheMarket faced:
- PPC Underperformance: Google Ads were active but not fully optimized. Facebook Ads had not been explored.
- SEO Decline: Traffic and impressions dropped due to poor site structure, weak keyword placement, and a weaker backlink profile.
PPC Strategy
We implemented a multichannel strategy using Google Ads and Facebook Ads:
1. Tracking Fixes: Resolved GA4 and Facebook conversion tracking issues for accurate performance measurement.
2. Conversion Optimisation: Advised on UX improvements to boost conversion rates.
3. Advanced Reporting: Integrated Facebook and Google Ads insights in a unified Data Studio dashboard.
4. Campaign Optimisation: Launched Facebook catalog campaigns and Google Performance Max campaigns, reaching ROAS 6+.
5. Audience Testing:
- Cold Audiences: Interest-based targeting achieved ROAS 5+ with 673 transactions.
- Retargeting: Website visitors and social media engagers reached ROAS 13.5+ with 700 transactions.
- Advantage+ Shopping Campaign: ROAS 8.02 with 964 transactions.
6. Project Management: Implemented structured workflows using Basecamp and SOPs.
SEO Strategy
Our SEO efforts aimed to recover lost traffic and improve online visibility:
1. Technical SEO Fixes: Resolved crawling and indexing issues, implemented structured data.
2. On-Page Optimisation: Updated meta-data, improved keyword positioning for high-value terms, increasing key page traffic by 43%.
3. Backlink Strategy: Acquired links from 46 high-authority domains, strengthening rankings.
4. Results:
- Branded Clicks: +11.4%
- Non-Branded Clicks: +13.6%
- Keyword Position: Improved by 1.1 (non-branded) and 1.5 (branded).
Client’s Words
UAWC Agency helped us achieve a positive ROAS. They set up a clear and well-structured process and quickly understood our industry. Communication via WhatsApp was always fast and transparent, we were kept up to date, and everything was delivered on time. The reporting was clear and reliable.
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