How InTheMarket gained €1.9m in revenue with ROAS 6.5+

Google Ads ROAS : Significant improvement to 6+.

Remarketing Campaigns : Implemented with ROAS of 13.5+ from retargeting.

SEO Branded Clicks : Growth of 11.4% in branded search traffic.

SEO Non-Branded Clicks : Increase of 13.6% in non-branded search traffic.

Traffic (Key Pages) : 43% growth on the best-performing page.

Despite a well-optimized website, InTheMarket faced:

• PPC Underperformance: Google Ads were active but not fully optimized. Facebook Ads had not been explored.
• SEO Decline: Traffic and impressions dropped due to poor site structure, weak keyword placement, and a weaker backlink profile.

We implemented a multichannel strategy using Google Ads and Facebook Ads:

1. Tracking Fixes: Resolved GA4 and Facebook conversion tracking issues for accurate performance measurement.

2. Conversion Optimisation: Advised on UX improvements to boost conversion rates.

3. Advanced Reporting: Integrated Facebook and Google Ads insights in a unified Data Studio dashboard.

4. Campaign Optimisation: Launched Facebook catalog campaigns and Google Performance Max campaigns, reaching ROAS 6+.

5. Audience Testing:

• Cold Audiences: Interest-based targeting achieved ROAS 5+ with 673 transactions.
• Retargeting: Website visitors and social media engagers reached ROAS 13.5+ with 700 transactions.

• Advantage+ Shopping Campaign: ROAS 8.02 with 964 transactions.

6. Project Management: Implemented structured workflows using Basecamp and SOPs.

Our SEO efforts aimed to recover lost traffic and improve online visibility:

1. Technical SEO Fixes: Resolved crawling and indexing issues, implemented structured data.

2. On-Page Optimisation: Updated meta-data, improved keyword positioning for high-value terms, increasing key page traffic by 43%.

3. Backlink Strategy: Acquired links from 46 high-authority domains, strengthening rankings.

4. Results:

• Branded Clicks: +11.4%

• Non-Branded Clicks: +13.6%

• Keyword Position: Improved by 1.1 (non-branded) and 1.5 (branded).

Alexis E.

CEO, Founder

Silvering + UAWC

A very agile team- great communication, patient and data-driven.👍

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William Fletcher

Chief Executive Car.co.uk

Paid ads account management (GGL and Meta)

UAWC are an amazing team. Deep SME expertise in all things PPC / analytics etc, very well organised, entrepreneurial. Would highly recommend them.

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