How a Knitted Clothing Store increased revenue by 380% with ROAS of 11+

Meta Transactions : Reached 8,259.

Meta ROAS : Improved to 5.

Google Brand Campaign ROAS : Achieved a strong performance of 53.

Google DSA Campaign ROAS : Optimized targeting, reaching 6.34.

Google Exact Search Campaign : Generated 2,000+ purchases.

The business started as a small passion project but faced several obstacles:

• Outdated CMS: WordPress could not support growth.
• Weak Brand Identity: The original name lacked uniqueness.
• Ineffective Advertising: Self-managed ads delivered poor results.

To drive sustainable growth, we focused on:

• Website & Brand Revamp: Migrated from WordPress to Magento and rebranded with a more memorable name.
• Brand Awareness Campaigns: Increased high-quality traffic.
• Optimised PPC Strategies: Scaled conversions and maximised ROAS.

Results:

• Revenue doubled in the first month post-launch.
• Enhanced site usability led to higher engagement.

We implemented different campaign types to target all customer journey stages.

Broad Audiences

• Transactions: 338 | ROAS: 4
• Targeting: Users over 45 based on Google Analytics data.

Remarketing Audiences

• Transactions: 2,314 | ROAS: 5
• Targeting:

- Meta/Instagram engagers.

- Website visitors (11/30-day segments, cross-exclusions applied).

Interest-Based Ads

• Transactions: 173 | ROAS: 4
• Targeting: People interested in knitting.

Catalog Campaign

• Transactions: 4,206 | ROAS: 7
• Best-Performing Segments:

- Cart abandoners.

- Meta’s prospective customers.

Knitting Calendar Campaign

• Transactions: 1,228 | ROAS: 7
• Objective: Drive subscriptions for digital knitting patterns.

Best-performing Meta Ads

Snapchat provided strong results across multiple campaigns.

Collection Ads

• Targeting: Remarketing audience | ROAS: 8+

Lookalike Audience

• Based on: Previous purchasers.
• Creative: Discount-based messaging.

Remarketing

• Targeting: Website visitors, optimised for swipe-ups.
• Results: Over 4,000 transactions.

Structured to capture brand and non-brand search demand.

Brand Campaign

• Targeting: Brand-related keywords (including old site name).
• ROAS: 53

Dynamic Search Ads (DSA)

• Strategy: Google auto-matched ads to searches.
• ROAS: 6.34

Exact Search Campaign

• Structure: SKAG (Single Keyword Ad Group) with optimised extensions.
• Results: Over 2,000 purchases.

Alexis E.

Founder, Silvering

Agile, patient, data-driven team

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William Fletcher

Chief Executive, Car.co.uk

Deep PPC and analytics expertise

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