How a Luxury Fashion Retailer achieved over $1,000,000 in online sales
Within 3 months the online audience didn't know the client couldn't get enough of it.
Table of contents
Key Results
Online Revenue : Reached $1,087,227.81, increasing by 39%.
Meta Ads Revenue : Grew to $2,721.44, up by 22%.
Website Visitors : Reached 159,321, a 37% increase.
New Users : Totaled 147,252, growing by 37%.
Average Time on Page : Improved to 3 minutes and 32 seconds, up by 28%.
Conversion Rate : Increased to 1.07%, a rise of 8%.
Transactions : Reached 2,324, growing by 23%.
Challenges
Despite strong brand presence and digital ad investments, the client faced:
To address these issues, we started by resolving tracking inconsistencies as part of our Fix Shopify tracking service, ensuring accurate attribution across all paid channels.
- Tracking Issues: Incomplete setup led to inaccurate performance evaluations.
- Declining Sales: A steady drop in online revenue and transactions required urgent optimization.
Strategy
We tackled tracking issues, boosted brand awareness, and improved traffic conversion using a multi-channel approach:
- Google Ads: Search, Shopping, Display Remarketing, and Video Campaigns.
- Bing Ads: Search and Shopping campaigns.
- Meta Ads: Conversion-focused and Catalog Sales campaigns.
- Pinterest Ads: Keyword and interest-based targeting.
- Reddit Ads: Cold and warm audience campaigns.
Google Ads
Within our Google Ads management, we focused on improving keyword relevance, campaign structure, and bidding strategies to stabilise performance and drive scalable growth.
- Implemented SKAG structure for better keyword relevance.
- Launched Smart Shopping Campaigns by product category.
- Created Dynamic Search Ads (DSA) for top-performing pages.
- Structured Display Remarketing based on user behavior.
- Tested bidding strategies; Target ROAS yielded the best results.
Bing Ads
Our Bing Ads management focused on building tightly structured search and shopping campaigns, tailored keyword research, and continuous testing of extensions and destination URLs.
- Used SKAG structure for Search campaigns.
- Segmented Shopping campaigns by product category.
- Refined keyword research tailored for Bing.
- Tested ad extensions and destination URLs for optimization.
Meta Ads
- Ran Website Conversion & Catalog Sales Campaigns with audience exclusions.
- Tested warm vs. cold audiences, including interest-based and lookalike segments.
- Optimized for Purchase Events, which outperformed Add-to-Cart optimization.
- Best-performing audience: Men 35+ and lookalike customer lists.
Pinterest Ads
- Launched Website Conversion Campaigns targeting keywords and interests.
- Created Catalog Sales Campaigns; best performance from lookalike and warm audiences.
- Best-performing audience: Men & Women 35+.
Reddit Ads
- Ran Website Conversion Campaigns for cold and warm audiences.
- Identified top-performing segments: Subreddit-based targeting.
- Best-performing audience: Men 35+.
Client’s Words
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