How a Luxury Fashion Retailer achieved over $1,000,000 in online sales

Online Revenue : Reached $1,087,227.81, increasing by 39%.

Meta Ads Revenue : Grew to $2,721.44, up by 22%.

Website Visitors : Reached 159,321, a 37% increase.

New Users : Totaled 147,252, growing by 37%.

Average Time on Page : Improved to 3 minutes and 32 seconds, up by 28%.

Conversion Rate : Increased to 1.07%, a rise of 8%.

Transactions : Reached 2,324, growing by 23%.

Despite strong brand presence and digital ad investments, the client faced:

• Tracking Issues: Incomplete setup led to inaccurate performance evaluations.
• Declining Sales: A steady drop in online revenue and transactions required urgent optimization.

We tackled tracking issues, boosted brand awareness, and improved traffic conversion using a multi-channel approach:

• Google Ads: Search, Shopping, Display Remarketing, and Video Campaigns.
• Bing Ads: Search and Shopping campaigns.
• Meta Ads: Conversion-focused and Catalog Sales campaigns.
• Pinterest Ads: Keyword and interest-based targeting.
• Reddit Ads: Cold and warm audience campaigns.

• Implemented SKAG structure for better keyword relevance.
• Launched Smart Shopping Campaigns by product category.
• Created Dynamic Search Ads (DSA) for top-performing pages.
• Structured Display Remarketing based on user behavior.
• Tested bidding strategies; Target ROAS yielded the best results.

• Used SKAG structure for Search campaigns.
• Segmented Shopping campaigns by product category.
• Refined keyword research tailored for Bing.
• Tested ad extensions and destination URLs for optimization.

• Ran Website Conversion & Catalog Sales Campaigns with audience exclusions.
• Tested warm vs. cold audiences, including interest-based and lookalike segments.
• Optimized for Purchase Events, which outperformed Add-to-Cart optimization.
• Best-performing audience: Men 35+ and lookalike customer lists.

• Launched Website Conversion Campaigns targeting keywords and interests.
• Created Catalog Sales Campaigns; best performance from lookalike and warm audiences.
• Best-performing audience: Men & Women 35+.

• Ran Website Conversion Campaigns for cold and warm audiences.
• Identified top-performing segments: Subreddit-based targeting.
• Best-performing audience: Men 35+.

Alexis E.

Founder, Silvering

Agile, patient, data-driven team

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William Fletcher

Chief Executive, Car.co.uk

Deep PPC and analytics expertise

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