How a Luxury Fashion Retailer achieved over $1,000,000 in online sales
Within 3 months the online audience didn't know the client couldn't get enough of it.
Table of contents
Key Results
Online Revenue : Reached $1,087,227.81, increasing by 39%.
Meta Ads Revenue : Grew to $2,721.44, up by 22%.
Website Visitors : Reached 159,321, a 37% increase.
New Users : Totaled 147,252, growing by 37%.
Average Time on Page : Improved to 3 minutes and 32 seconds, up by 28%.
Conversion Rate : Increased to 1.07%, a rise of 8%.
Transactions : Reached 2,324, growing by 23%.
Challenges
Despite strong brand presence and digital ad investments, the client faced:
- Tracking Issues: Incomplete setup led to inaccurate performance evaluations.
- Declining Sales: A steady drop in online revenue and transactions required urgent optimization.
Strategy
We tackled tracking issues, boosted brand awareness, and improved traffic conversion using a multi-channel approach:
- Google Ads: Search, Shopping, Display Remarketing, and Video Campaigns.
- Bing Ads: Search and Shopping campaigns.
- Meta Ads: Conversion-focused and Catalog Sales campaigns.
- Pinterest Ads: Keyword and interest-based targeting.
- Reddit Ads: Cold and warm audience campaigns.
Google Ads
- Implemented SKAG structure for better keyword relevance.
- Launched Smart Shopping Campaigns by product category.
- Created Dynamic Search Ads (DSA) for top-performing pages.
- Structured Display Remarketing based on user behavior.
- Tested bidding strategies; Target ROAS yielded the best results.
Bing Ads
- Used SKAG structure for Search campaigns.
- Segmented Shopping campaigns by product category.
- Refined keyword research tailored for Bing.
- Tested ad extensions and destination URLs for optimization.
Meta Ads
- Ran Website Conversion & Catalog Sales Campaigns with audience exclusions.
- Tested warm vs. cold audiences, including interest-based and lookalike segments.
- Optimized for Purchase Events, which outperformed Add-to-Cart optimization.
- Best-performing audience: Men 35+ and lookalike customer lists.
Pinterest Ads
- Launched Website Conversion Campaigns targeting keywords and interests.
- Created Catalog Sales Campaigns; best performance from lookalike and warm audiences.
- Best-performing audience: Men & Women 35+.
Reddit Ads
- Ran Website Conversion Campaigns for cold and warm audiences.
- Identified top-performing segments: Subreddit-based targeting.
- Best-performing audience: Men 35+.
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