How a Mountain Gear Retailer achieved a 300% increase in Facebook Ads revenue and ROAS of 6+
In 3 months a client which wasn't attracting interest and didn't know how found the needle in the marketing haystack.
Table of contents
Key Results
Interest Targeting Campaigns : Achieved ROAS of 4.
Instagram Retargeting : Delivered ROAS of 6.
Catalog Sales Campaign : Maintained ROAS of 5.
Collection Ads Campaign : Reached ROAS of 7.
Lookalike Audience Campaigns : Performed with ROAS of 5.
Charity Post Campaign : Generated ROAS of 5.
Our strategy resulted in a 300% revenue increase from Meta Ads and consistent ROAS improvements.
Challenges
The client faced:
- Decreased Demand: COVID-19 led to reduced interest in mountain gear.
- Fierce Competition: Standing out in a crowded market was difficult.
- Brand Recognition Issues: Trust was a barrier for conversions.
- Underperforming PPC Campaigns:
- No remarketing campaigns.
- Poor audience segmentation.
- Lack of interest targeting.
We implemented a multi-pronged approach.
1. Interest Targeting
- Identified and applied cross-interest targeting.
- Results: ROAS 4.
2. Instagram Campaigns
- Retargeting: Targeted previous brand engagers.
- Results: ROAS 6.
- Interest-Based Targeting: Increased engagement and conversions.
3. Catalog Sales Campaign
- Retargeted users who viewed or added products to their cart within 14 days.
- Results: ROAS 5, strong revenue growth.
4. Collection Ads
- Highlighted curated product collections.
- Results: ROAS 7.
5. Lookalike Audience Campaigns
- Website & Meta Engagers.
- Recent Purchasers (most effective).
- Results: ROAS 5.
6. Charity Post Campaign
- Black Friday charity-focused post built emotional connection and brand trust.
- Results: ROAS 5.
We Have Over 1000 Positive Reviews
A very agile team- great communication, patient and data-driven.👍
UAWC are an amazing team. Deep SME expertise in all things PPC / analytics etc, very well organised, entrepreneurial. Would highly recommend them.
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