How a Mountain Gear Retailer achieved a 300% increase in Facebook Ads revenue and ROAS of 6+
In 3 months, the brand recovered demand, rebuilt profitable PPC campaigns, and increased revenue from Facebook Ads by 300% with ROAS 6+.
Table of contents
Problem
Client struggled with decreased demand, strong competition, weak brand trust, and underperforming PPC campaigns. There were no remarketing audiences, poor segmentation, and no interest-based targeting.
Key Indicators (before optimization):
- No remarketing
- Poor audience segmentation
- Low ROAS across active campaigns
How We Fixed It
1. Interest Targeting
Applied cross-interest targeting to reach relevant cold audiences.
2. Retargeting (Instagram & Meta)
Re-engaged past engagers and product viewers with tailored remarketing. As part of our Meta Ads Services to Scale, we rebuilt the retargeting structure using segmented audiences and purchase-intent signals to systematically improve ROAS.
3. High-Intent Campaigns
Optimized catalog sales, collection ads, and lookalike audiences for purchase-ready segments. To support accurate audience building and conversion signals, we also refined event tracking through our Google Tag Manager services.
Results
Performance Overview
Alongside Meta campaigns, our Snapchat ads management played a supporting role by driving lower-cost traffic that was later converted through retargeting.
- Interest Targeting: ROAS 4
- Instagram Retargeting: ROAS 6
- Catalog Sales Campaign: ROAS 5
- Collection Ads: ROAS 7
- Lookalike Campaigns: ROAS 5
- Charity Campaign: ROAS 5
Overall
300% revenue increase from Meta Ads + consistent ROAS 6+ across campaigns.
Client’s Words
Get a Paid Ads Growth Plan That Helped 300+ Online Businesses Scale Fast
Skip months of testing - we’ve already optimized millions of ad impressions and conversion funnels.
