How a Mountain Gear Retailer achieved a 300% increase in Facebook Ads revenue and ROAS of 6+
In 3 months, the brand recovered demand, rebuilt profitable PPC campaigns, and increased revenue from Facebook Ads by 300% with ROAS 6+.
Table of contents
Problem
Client struggled with decreased demand, strong competition, weak brand trust, and underperforming PPC campaigns. There were no remarketing audiences, poor segmentation, and no interest-based targeting.
Key Indicators (before optimization):
- No remarketing
- Poor audience segmentation
- Low ROAS across active campaigns
How We Fixed It
1. Interest Targeting
Applied cross-interest targeting to reach relevant cold audiences.
2. Retargeting (Instagram & Meta)
Re-engaged past engagers and product viewers with tailored remarketing.
3. High-Intent Campaigns
Optimized catalog sales, collection ads, and lookalike audiences for purchase-ready segments.
Results
Performance Overview
- Interest Targeting: ROAS 4
- Instagram Retargeting: ROAS 6
- Catalog Sales Campaign: ROAS 5
- Collection Ads: ROAS 7
- Lookalike Campaigns: ROAS 5
- Charity Campaign: ROAS 5
Overall
300% revenue increase from Meta Ads + consistent ROAS 6+ across campaigns.
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