Google Ads : 700,000 NOK spent, generating 10,000,000 NOK in revenue with a ROAS of 14.5.

Meta Ads : 2,700,000 NOK spent, resulting in 14,930,000 NOK in revenue with a ROAS of 5.53.

Snapchat Ads : 285,000 NOK spent, yielding 1,825,000 NOK in revenue with a ROAS of 6.41.

Before our collaboration, the client’s PPC campaigns underperformed due to:

• Limited Testing: Insufficient variety in campaigns hindered insights.
• Weak Audience Segmentation: Broad targeting with minimal remarketing.
• Inefficient Ad Strategies: Campaigns lacked scalability.

We implemented a structured, multi-channel approach across Google Ads, Meta Ads, and Snapchat Ads.

• Brand Search Campaigns: Captured high-intent traffic.
• Shopping Campaigns: Showcased product visuals to boost conversions.
• Dynamic Search Ads (DSA): Used AI-driven keyword expansion.
• Results: ROAS 14.5 | Revenue 10,000,000 NOK

• Lookalike Audiences: Created from purchase and add-to-cart data (1–5% variations by country size).
• Remarketing: Segmented FB/IG engagers and website visitors into 7-day & 30-day groups.
• Catalog Sales Campaign: Upsold previous engagers with non-discounted products.
• Lead Generation Campaign: Used a 1,000 NOK gift voucher draw to collect emails.
• Big Discount Campaigns:

- Singles’ Day, Black Friday, Christmas.

- Increased budgets to accelerate learning phase.

- Tested text-based discount-only banners (effective for remarketing).

• Results: ROAS 5.53 | Revenue 14,930,000 NOK

High-performing Meta Ads

• Catalog Sales: Split product sets by gender for relevance.
• Website Conversion Campaign: AutoBid outperformed target cost bidding.
• Brand Awareness:

- CPM was 4x lower than Facebook.

- Sent traffic for cross-platform retargeting.

• Results: ROAS 6.41 | Revenue 1,825,000 NOK

High-performing Snapchat Ads

Logan Merrick

Managing Director, Sitting Pretty

Effective cross-channel synergy improved ROAS

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