# Google Ads
# Meta Ads
# Snapchat Ads

How a Norwegian Clothing Brand generated 4M NOK with new ads

Within a month a new ad strategy gained stunning results for the same products.

Table of contents

Key Results
Challenges
Strategy
Google Ads
Meta Ads
Snapchat Ads
We Have Over 1000 Positive Reviews

Key Results

Google Ads : 700,000 NOK spent, generating 10,000,000 NOK in revenue with a ROAS of 14.5.

Meta Ads : 2,700,000 NOK spent, resulting in 14,930,000 NOK in revenue with a ROAS of 5.53.

Snapchat Ads : 285,000 NOK spent, yielding 1,825,000 NOK in revenue with a ROAS of 6.41.

Challenges

Before our collaboration, the client’s PPC campaigns underperformed due to:

  • Limited Testing: Insufficient variety in campaigns hindered insights.
  • Weak Audience Segmentation: Broad targeting with minimal remarketing.
  • Inefficient Ad Strategies: Campaigns lacked scalability.

Strategy

We implemented a structured, multi-channel approach across Google Ads, Meta Ads, and Snapchat Ads.

Google Ads

  • Brand Search Campaigns: Captured high-intent traffic.
  • Shopping Campaigns: Showcased product visuals to boost conversions.
  • Dynamic Search Ads (DSA): Used AI-driven keyword expansion.
  • Results: ROAS 14.5 | Revenue 10,000,000 NOK

Meta Ads

  • Lookalike Audiences: Created from purchase and add-to-cart data (1–5% variations by country size).
  • Remarketing: Segmented FB/IG engagers and website visitors into 7-day & 30-day groups.
  • Catalog Sales Campaign: Upsold previous engagers with non-discounted products.
  • Lead Generation Campaign: Used a 1,000 NOK gift voucher draw to collect emails.
  • Big Discount Campaigns:

- Singles’ Day, Black Friday, Christmas.

- Increased budgets to accelerate learning phase.

- Tested text-based discount-only banners (effective for remarketing).

  • Results: ROAS 5.53 | Revenue 14,930,000 NOK

High-performing Meta Ads

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Snapchat Ads

  • Catalog Sales: Split product sets by gender for relevance.
  • Website Conversion Campaign: AutoBid outperformed target cost bidding.
  • Brand Awareness:

- CPM was 4x lower than Facebook.

- Sent traffic for cross-platform retargeting.

  • Results: ROAS 6.41 | Revenue 1,825,000 NOK

High-performing Snapchat Ads

4

5

We Have Over 1000 Positive Reviews

Logan Merrick
Logan Merrick
Managing Director, Sitting Pretty
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Advertising & Marketing for Hair Beauty Brand

UAWC Agency's work has resulted in significant ROAS with synergy between ad channels. UAWC Agency leads a communicative and organized process with constant follow-ups. The client also praises the team's ability to overcome any issue that arises.

Read review onupworkupwork
Jeremy Hermans
Jeremy Hermans
Founder, Glamping Company
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SEO & Google Ads for Glamping Company

Thanks to UAWC Agency, the client saw an increase in bookings and revenue. The team has managed the engagement well. They finish tasks on time and are highly responsive to the client. Their in-depth knowledge in their field is also highly commendable. Overall, the partnership is a success.

Read review onupworkupwork


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