How a Norwegian Clothing Brand generated 4M NOK with new ads
Within a month a new ad strategy gained stunning results for the same products.
Table of contents
Key Results
Google Ads : 700,000 NOK spent, generating 10,000,000 NOK in revenue with a ROAS of 14.5.
Meta Ads : 2,700,000 NOK spent, resulting in 14,930,000 NOK in revenue with a ROAS of 5.53.
Snapchat Ads : 285,000 NOK spent, yielding 1,825,000 NOK in revenue with a ROAS of 6.41.
Challenges
Before our collaboration, the client’s PPC campaigns underperformed due to:
- Limited Testing: Insufficient variety in campaigns hindered insights.
- Weak Audience Segmentation: Broad targeting with minimal remarketing.
- Inefficient Ad Strategies: Campaigns lacked scalability.
Strategy
We implemented a structured, multi-channel approach across Google Ads, Meta Ads, and Snapchat Ads, with Google Ads performance driven by our Google Ads management focused on high-intent search and scalable Shopping campaigns.
Google Ads
- Brand Search Campaigns: Captured high-intent traffic.
- Shopping Campaigns: Showcased product visuals to boost conversions.
- Dynamic Search Ads (DSA): Used AI-driven keyword expansion.
- Results: ROAS 14.5 | Revenue 10,000,000 NOK
Meta Ads
As part of our Meta Ads Services to Scale, we rebuilt the account structure around data-driven audience segmentation and full-funnel remarketing.
- Lookalike Audiences: Created from purchase and add-to-cart data (1–5% variations by country size).
- Remarketing: Segmented FB/IG engagers and website visitors into 7-day & 30-day groups.
- Catalog Sales Campaign: Upsold previous engagers with non-discounted products.
- Lead Generation Campaign: Used a 1,000 NOK gift voucher draw to collect emails.
- Big Discount Campaigns:
- Singles’ Day, Black Friday, Christmas.
- Increased budgets to accelerate learning phase.
- Tested text-based discount-only banners (effective for remarketing).
- Results: ROAS 5.53 | Revenue 14,930,000 NOK
High-performing Meta Ads
Snapchat Ads
Our Snapchat ads management focused on efficient prospecting and cost-effective reach, leveraging lower CPMs to support cross-platform retargeting.
- Catalog Sales: Split product sets by gender for relevance.
- Website Conversion Campaign: AutoBid outperformed target cost bidding.
- Brand Awareness:
- CPM was 4x lower than Facebook.
- Sent traffic for cross-platform retargeting.
- Results: ROAS 6.41 | Revenue 1,825,000 NOK
High-performing Snapchat Ads
Client’s Words
UAWC Agency's work has resulted in significant ROAS with synergy between ad channels.
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