How TrotPets gained an extra 31% in revenue through flows and email campaigns

Sign-up Rate (Desktop) : 6.5%.

Sign-up Rate (Mobile) : 5.9%.

Welcome Flow Revenue : Generated $14.5k per month.

Abandoned Checkout Flow : Brought in $2.4k monthly.

Browse Abandonment Flow : Contributed $1.1k per month.

Abandoned Cart Flow : Earned $667.9 in 4 days.

Monthly Campaign Revenue : Averages ~$600 per campaign.

Before working with us, TrotPets had minimal email marketing efforts. Key issues:

• No foundational email flows: Lacked automated engagement.
• Limited audience segmentation: No targeted messaging.
• No data-driven campaigns: Needed structured email strategies.

We integrated Klaviyo with Shopify and set up:

• Pop-Up Forms: To collect email addresses.

• Segmented Lists: For personalized communication.
• Automated Email Flows:

1. Welcome Flow
2. Abandoned Checkout Flow
3. Abandoned Cart Flow
4. Browse Abandonment Flow
5. Post-Purchase Flow
6. Sunset Flow
7. Winback Flow

Once flows were in place, we launched six monthly campaigns to sustain engagement and revenue growth.

• Revenue: $14.5k/month
• Revenue per recipient: $7.9
• Structure: 3 emails over 4 days.
• Audience: New subscribers.

• Revenue: $2.4k/month
• Revenue per recipient: $7.03
• Structure: 3 emails over 4 days.

• Revenue: $1.1k/month
• Revenue per recipient: $1.21
• Structure: 2 emails (sent 2 hours and 2 days post-browsing).

• Revenue: $667.9 (4 days)
• Revenue per recipient: $6.24

• Six campaigns per month balancing tested content with new experiments.
• Each campaign generates ~$600 on average, excluding sales or promotions.

Jason Pyers

COO, Trot Pets

Email Mktg, Google Ads & Meta Ads for Pet Products E-Comm Co

UAWC Agency has delivered weekly reports showing the ad investment and the sales achieved as a result.

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