How TrotPets gained an extra 31% in revenue through flows and email campaigns
In 2 months the client reengaged with potential customers and began selling big.
Table of contents
Key Results
Sign-up Rate (Desktop) : 6.5%.
Sign-up Rate (Mobile) : 5.9%.
Welcome Flow Revenue : Generated $14.5k per month.
Abandoned Checkout Flow : Brought in $2.4k monthly.
Browse Abandonment Flow : Contributed $1.1k per month.
Abandoned Cart Flow : Earned $667.9 in 4 days.
Monthly Campaign Revenue : Averages ~$600 per campaign.
Challenges
Before working with us, TrotPets had minimal email marketing efforts. Key issues:
- No foundational email flows: Lacked automated engagement.
- Limited audience segmentation: No targeted messaging.
- No data-driven campaigns: Needed structured email strategies.
Strategy
We integrated Klaviyo with Shopify and set up:
- Pop-Up Forms: To collect email addresses.
- Segmented Lists: For personalized communication.
- Automated Email Flows:
- Welcome Flow
- Abandoned Checkout Flow
- Abandoned Cart Flow
- Browse Abandonment Flow
- Post-Purchase Flow
- Sunset Flow
- Winback Flow
Once flows were in place, we launched six monthly campaigns to sustain engagement and revenue growth.
Welcome Flow
- Revenue: $14.5k/month
- Revenue per recipient: $7.9
- Structure: 3 emails over 4 days.
- Audience: New subscribers.
Abandoned Checkout Flow
- Revenue: $2.4k/month
- Revenue per recipient: $7.03
- Structure: 3 emails over 4 days.
Browse Abandonment Flow
- Revenue: $1.1k/month
- Revenue per recipient: $1.21
- Structure: 2 emails (sent 2 hours and 2 days post-browsing).
Abandoned Cart Flow
- Revenue: $667.9 (4 days)
- Revenue per recipient: $6.24
Campaign Performance
- Six campaigns per month balancing tested content with new experiments.
- Each campaign generates ~$600 on average, excluding sales or promotions.
Client’s Words
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