Sign-up Rate (Desktop) : 6.5%.

Sign-up Rate (Mobile) : 5.9%.

Welcome Flow Revenue : Generated $14.5k per month.

Abandoned Checkout Flow : Brought in $2.4k monthly.

Browse Abandonment Flow : Contributed $1.1k per month.

Abandoned Cart Flow : Earned $667.9 in 4 days.

Monthly Campaign Revenue : Averages ~$600 per campaign.

Before working with us, TrotPets had minimal email marketing efforts. Key issues:

• No foundational email flows: Lacked automated engagement.
• Limited audience segmentation: No targeted messaging.
• No data-driven campaigns: Needed structured email strategies.

As part of our Email Marketing services, we integrated Klaviyo with Shopify and set up:

• Pop-Up Forms: To collect email addresses.

• Segmented Lists: For personalized communication.
• Automated Email Flows:

1. Welcome Flow
2. Abandoned Checkout Flow
3. Abandoned Cart Flow
4. Browse Abandonment Flow
5. Post-Purchase Flow
6. Sunset Flow
7. Winback Flow

Once flows were in place, we launched six monthly campaigns to sustain engagement and revenue growth as part of our Shopify Marketing Agency work.

• Revenue: $14.5k/month
• Revenue per recipient: $7.9
• Structure: 3 emails over 4 days.
• Audience: New subscribers.

To ensure accurate triggering and attribution of these flows, we also addressed key event tracking issues within Shopify as part of our Fix Shopify Tracking service.

• Revenue: $2.4k/month
• Revenue per recipient: $7.03
• Structure: 3 emails over 4 days.

• Revenue: $1.1k/month
• Revenue per recipient: $1.21
• Structure: 2 emails (sent 2 hours and 2 days post-browsing).

• Revenue: $667.9 (4 days)
• Revenue per recipient: $6.24

• Six campaigns per month balancing tested content with new experiments.
• Each campaign generates ~$600 on average, excluding sales or promotions.

Jason Pyers

COO, Trot Pets

UAWC Agency has delivered weekly reports showing the ad investment and the sales achieved as a result.

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