How Urbanpods gained over €1.3m in revenue with ROAS of 6.5 +
In 6 months the client used refocused campaigns to reach new heights.
Table of contents
Key Results
Total Revenue : €1.3M+ generated.
Overall ROAS : Achieved 6.5+.
Daily Spend : Ranging from €1,500 to €2,500.
Shopping Campaign ROAS : Maintained between 10-15.
Smart Campaign ROAS : Ranging from 5-7.
YouTube Campaign ROAS : Reached 4.5.
Best Performing Market : Italy – ROAS 9 with a daily spend of €350-400.
With a 544% revenue increase, Urbanpods transformed from an unknown brand into a strong competitor in the wireless earbuds market.
Challenges
Urbanpods faced several key hurdles:
- High Competition: Competing against established brands and low-cost alternatives.
- Reputation Recovery: A defective product batch had damaged customer trust.
- Lack of Awareness: Limited brand recognition.
Rebuilding trust and increasing awareness were top priorities. On the technical side, accurate conversion tracking was essential before scaling ad campaigns.
Strategy
We implemented a multi-platform advertising approach across Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads.
1. Influencer Marketing & Product Reviews
- Partnered with tech bloggers on YouTube and TikTok for unboxing videos and product reviews.
- Highlighted product quality and real-world usability.
2. Google Ads Performance
- Shopping Campaigns → Introduced structured A/B campaigns, increasing daily spend by 20-25%.
ROAS: 10-15.
- Smart Campaigns → AI-driven optimization for cost-efficient results.
ROAS: 5-7.
- YouTube Campaigns → Focused on conversions.
ROAS: 4.5.
3. Meta Ads & Lookalike Audiences
- Custom Audiences: Website visitors, abandoned cart users, past customers.
- Lookalike Audiences: Based on high-value customers to improve acquisition efficiency.
- Creative Focus: Used influencer testimonials and unboxing videos for engagement.
4. TikTok & Snapchat Ads
- TikTok Ads: Short-form videos featuring influencers and product showcases.
- Snapchat Ads: Story and Collection Ads to drive traffic and conversions.
- Cross-Platform Testing: Ensured budget allocation to the highest-performing channels.
We Have Over 1000 Positive Reviews
A very agile team- great communication, patient and data-driven.👍
UAWC are an amazing team. Deep SME expertise in all things PPC / analytics etc, very well organised, entrepreneurial. Would highly recommend them.
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