How Urbanpods gained over €1.3m in revenue with ROAS of 6.5 +
In 6 months the client used refocused campaigns to reach new heights.
Table of contents
Key Results
Total Revenue : €1.3M+ generated. Through performance-focused Google Ads management, we scaled Urbanpods while maintaining strong profitability across multiple campaign types.
Overall ROAS : Achieved 6.5+.
Daily Spend : Ranging from €1,500 to €2,500.
Shopping Campaign ROAS : Maintained between 10-15.
Smart Campaign ROAS : Ranging from 5-7.
YouTube Campaign ROAS : Reached 4.5.
Best Performing Market : Italy – ROAS 9 with a daily spend of €350-400.
With a 544% revenue increase, Urbanpods transformed from an unknown brand into a strong competitor in the wireless earbuds market.
Challenges
Urbanpods faced several key hurdles:
- High Competition: Competing against established brands and low-cost alternatives.
- Reputation Recovery: A defective product batch had damaged customer trust.
- Lack of Awareness: Limited brand recognition.
Rebuilding trust and increasing awareness were top priorities. On the technical side, accurate conversion tracking using Server Side Tracking was essential before scaling ad campaigns.
Strategy
We implemented a multi-platform advertising approach across Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads.
1. Influencer Marketing & Product Reviews
- Partnered with tech bloggers on YouTube and TikTok for unboxing videos and product reviews.
- Highlighted product quality and real-world usability.
2. Google Ads Performance
- Shopping Campaigns → Introduced structured A/B campaigns, increasing daily spend by 20-25%.
ROAS: 10-15.
- Smart Campaigns → AI-driven optimization for cost-efficient results.
ROAS: 5-7.
- YouTube Campaigns → Focused on conversions.
ROAS: 4.5.
3. Meta Ads & Lookalike Audiences
- Custom Audiences: Website visitors, abandoned cart users, past customers.
- Lookalike Audiences: Based on high-value customers to improve acquisition efficiency.
- Creative Focus: Used influencer testimonials and unboxing videos for engagement.
4. TikTok & Snapchat Ads
- TikTok Ads: Short-form videos featuring influencers and product showcases, executed as part of our TikTok Ads Services to drive scalable awareness and demand.
- Snapchat Ads: Story and Collection Ads to drive traffic and conversions.
- Cross-Platform Testing: Ensured budget allocation to the highest-performing channels.
Client’s Words
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