Urbanpods an eCommerce retailer of wireless earbuds

Key Results

Total Revenue : €1.3M+ generated.

Overall ROAS : Achieved 6.5+.

Daily Spend : Ranging from €1,500 to €2,500.

Shopping Campaign ROAS : Maintained between 10-15.

Smart Campaign ROAS : Ranging from 5-7.

YouTube Campaign ROAS : Reached 4.5.

Best Performing Market : Italy – ROAS 9 with a daily spend of €350-400.

With a 544% revenue increase, Urbanpods transformed from an unknown brand into a strong competitor in the wireless earbuds market.

Challenges

Urbanpods faced several key hurdles:

High Competition: Competing against established brands and low-cost alternatives.
Reputation Recovery: A defective product batch had damaged customer trust.
Lack of Awareness: Limited brand recognition.

Rebuilding trust and increasing awareness were top priorities. On the technical side, accurate conversion tracking was essential before scaling ad campaigns.

Strategy

We implemented a multi-platform advertising approach across Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads.

1. Influencer Marketing & Product Reviews

Partnered with tech bloggers on YouTube and TikTok for unboxing videos and product reviews.
Highlighted product quality and real-world usability.

2. Google Ads Performance

Shopping Campaigns → Introduced structured A/B campaigns, increasing daily spend by 20-25%.

ROAS: 10-15.

Smart Campaigns → AI-driven optimization for cost-efficient results.

ROAS: 5-7.

YouTube Campaigns → Focused on conversions.

ROAS: 4.5.

3. Meta Ads & Lookalike Audiences

Custom Audiences: Website visitors, abandoned cart users, past customers.
Lookalike Audiences: Based on high-value customers to improve acquisition efficiency.
Creative Focus: Used influencer testimonials and unboxing videos for engagement.

4. TikTok & Snapchat Ads

TikTok Ads: Short-form videos featuring influencers and product showcases.
Snapchat Ads: Story and Collection Ads to drive traffic and conversions.
Cross-Platform Testing: Ensured budget allocation to the highest-performing channels.