How VOX-Sprachschule increased Google Ads leads by 300%

Conversion Rate : 2.18%

Monthly budget and CPA: CHF 20–25 k / CHF 90–95.00 per lead

Number of Leads : Generated between 200–220.

Despite offering high-quality language courses, VOX-Sprachschule’s Google Ads campaigns underperformed due to:

• Disorganized Campaign Structure - lack of segmentation made optimization difficult.
• Ineffective Measurement - poor tracking limited insights.
• Low Conversion Rate & Quality Score - ads lacked engagement.
• Poor Keyword Management - budget wasted on low-performing traffic.

We implemented a structured approach to improve ad performance:

• Separated campaigns into brand, non-brand, online, and offline groups.
• Created dedicated campaigns for high-performing keywords for better budget control.

• Automated ad updates with a data feed for location-based discounts.
• Displayed dynamic, relevant course details to improve engagement.

• Used historical search data to remove low-performing terms.
• Added negative keywords and refined targeting for high-value traffic.

• Shortened course pages based on user behavior analysis.
• Reduced text overload, increasing conversion rates by 3–6 times.

• Implemented {KeyWord:}, {Countdown:}, and {Location:} insertions for higher engagement.

• Improved headlines and descriptions to boost Quality Score.
• Added sitelinks, callouts, and structured snippets for better performance.

• Standardized tracking by consolidating all valuable actions under a single Lead event.
• Enhanced smart bidding efficiency by improving data accuracy.

Implemented and tested top-performing strategies:

• Max Conversion Search Campaigns
• DSA (Dynamic Search Ads) Campaigns
• Max Clicks Strategy Campaigns

Logan Merrick

Managing Director, Sitting Pretty

Advertising & Marketing for Hair Beauty Brand

UAWC Agency's work has resulted in significant ROAS with synergy between ad channels.

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Jeremy Hermans

Founder, Glamping Company

SEO & Google Ads for Glamping Company

Thanks to UAWC Agency, the client saw an increase in bookings and revenue.

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