How VOX-Sprachschule increased Google Ads leads by 300%

Conversion Rate : 2.18%

Monthly budget and CPA: CHF 20–25 k / CHF 90–95.00 per lead

Number of Leads : Generated between 200–220.

Despite offering high-quality language courses, VOX-Sprachschule’s Google Ads campaigns underperformed due to:

• Disorganized Campaign Structure - lack of segmentation made optimization difficult.
• Ineffective Measurement - poor tracking limited insights.
• Low Conversion Rate & Quality Score - ads lacked engagement.
• Poor Keyword Management - budget wasted on low-performing traffic.

We implemented a structured approach to improve ad performance:

• Separated campaigns into brand, non-brand, online, and offline groups.
• Created dedicated campaigns for high-performing keywords for better budget control.

• Automated ad updates with a data feed for location-based discounts.
• Displayed dynamic, relevant course details to improve engagement.

• Used historical search data to remove low-performing terms.
• Added negative keywords and refined targeting for high-value traffic.

• Shortened course pages based on user behavior analysis.
• Reduced text overload, increasing conversion rates by 3–6 times.

• Implemented {KeyWord:}, {Countdown:}, and {Location:} insertions for higher engagement.

• Improved headlines and descriptions to boost Quality Score.
• Added sitelinks, callouts, and structured snippets for better performance.

• Standardized tracking by consolidating all valuable actions under a single Lead event.
• Enhanced smart bidding efficiency by improving data accuracy.

Implemented and tested top-performing strategies:

• Max Conversion Search Campaigns
• DSA (Dynamic Search Ads) Campaigns
• Max Clicks Strategy Campaigns

Logan Merrick

Managing Director, Sitting Pretty

Advertising & Marketing for Hair Beauty Brand

UAWC Agency's work has resulted in significant ROAS with synergy between ad channels. UAWC Agency leads a communicative and organized process with constant follow-ups. The client also praises the team's ability to overcome any issue that arises.

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Jeremy Hermans

Founder, Glamping Company

SEO & Google Ads for Glamping Company

Thanks to UAWC Agency, the client saw an increase in bookings and revenue. The team has managed the engagement well. They finish tasks on time and are highly responsive to the client. Their in-depth knowledge in their field is also highly commendable. Overall, the partnership is a success.

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