How a Women’s Clothing Store increased revenue by 230% with ROAS of 22+

Meta Ads Spend : 200,000 kr invested.

Meta Ads Revenue : Generated 4,400,000 kr.

Meta ROAS : Achieved 22+.

Google Ads Revenue Growth : Increased by 110%.

Google Ads ROAS Growth : Improved by 20%.

Despite great pricing and a well-structured store, the client faced:

• Inefficient Meta Ads: Budget misallocation hindered performance.
• Missed Google Ads Opportunities: No effective Shopping or DSA campaigns.
• Weak Remarketing: Many potential buyers dropped off before converting.

We optimized both Meta Ads and Google Ads to improve performance and maximize revenue.

We structured campaigns to target different audience segments:

• Catalog Sales:

Prospective Customers (Google Analytics Interest Data)

New Customers (Sale Products & First-Time Buyers)

Dynamic Remarketing (Cart Abandoners – Last 14 Days)

• Conversion Campaigns:

Broad Targeting (Shoes, Dresses, Blouses, etc.)

Engagement Remarketing (Video Viewers, Social Engagers, Followers)

Website Remarketing (Visitors from the Last 30 Days with Exclusions)

• Results:

200,000 kr ad spend → 4,400,000 kr in revenue

ROAS: 22+

Best-performing Meta Ads

A full audit led to major improvements in campaign structure:

• DSA (Dynamic Search Ads): Leveraged Google’s AI to dynamically match search queries to website content.
• Shopping Campaigns: Used a High/Low priority structure to focus spend on high-margin products.
• Search Campaigns (SKAG Structure): Implemented Single Keyword Ad Groups for brand-related terms, improving Quality Score, CTR, and lowering CPC.
• Results:

Revenue from Google Ads increased by 110%

ROAS improved by 20%

Jason Pyers

COO, Trot Pets

Creative team with deep expertise

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Leonid Shipulya

Cr. Director, Int'l Payment Co

Search rankings and ROI surged 300%

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