How a Women’s Clothing Store increased revenue by 230% with ROAS of 22+

Meta Ads Spend : 200,000 kr invested.

Meta Ads Revenue : Generated 4,400,000 kr.

Meta ROAS : Achieved 22+.

Google Ads Revenue Growth : Increased by 110%.

Google Ads ROAS Growth : Improved by 20%.

Despite great pricing and a well-structured store, the client faced:

• Inefficient Meta Ads: Budget misallocation hindered performance.
• Missed Google Ads Opportunities: No effective Shopping or DSA campaigns.
• Weak Remarketing: Many potential buyers dropped off before converting.

We optimized both Meta Ads and Google Ads to improve performance and maximize revenue.

We structured campaigns to target different audience segments:

• Catalog Sales:

Prospective Customers (Google Analytics Interest Data)

New Customers (Sale Products & First-Time Buyers)

Dynamic Remarketing (Cart Abandoners – Last 14 Days)

• Conversion Campaigns:

Broad Targeting (Shoes, Dresses, Blouses, etc.)

Engagement Remarketing (Video Viewers, Social Engagers, Followers)

Website Remarketing (Visitors from the Last 30 Days with Exclusions)

• Results:

200,000 kr ad spend → 4,400,000 kr in revenue

ROAS: 22+

Best-performing Meta Ads

A full audit led to major improvements in campaign structure:

• DSA (Dynamic Search Ads): Leveraged Google’s AI to dynamically match search queries to website content.
• Shopping Campaigns: Used a High/Low priority structure to focus spend on high-margin products.
• Search Campaigns (SKAG Structure): Implemented Single Keyword Ad Groups for brand-related terms, improving Quality Score, CTR, and lowering CPC.
• Results:

Revenue from Google Ads increased by 110%

ROAS improved by 20%

Jason Pyers

COO, Trot Pets

Email Mktg, Google Ads & Meta Ads for Pet Products E-Comm Co

UAWC Agency has delivered weekly reports showing the ad investment and the sales achieved as a result. The team delivers work on time and responds well to the client's needs, so the client is very happy with the partnership. Moreover, The team demonstrates impressive creativity and expertise.

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Leonid Shipulya

Cr. Director, Int'l Payment Co

PPC Ads & SEO Services for International Payment Company

Since beginning their engagement with UAWC Agency, the client has seen a 300% ROI, and search engine rankings have significantly improved. The service provider is responsive and easy to contact. The client has been impressed with the knowledge and understanding UAWC Agency brings to the engagement.

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