How a Women’s Clothing Store increased revenue by 230% with ROAS of 22+
Within 4 months this client plugged its marketing gaps and gained impressive results.
Table of contents
Key Results
Meta Ads Spend : 200,000 kr invested.
Meta Ads Revenue : Generated 4,400,000 kr.
Meta ROAS : Achieved 22+.
Google Ads Revenue Growth : Increased by 110%.
Google Ads ROAS Growth : Improved by 20%.
Challenges
Despite great pricing and a well-structured store, the client faced:
- Inefficient Meta Ads: Budget misallocation hindered performance.
- Missed Google Ads Opportunities: No effective Shopping or DSA campaigns.
- Weak Remarketing: Many potential buyers dropped off before converting.
Strategy
We optimized both Meta Ads and Google Ads to improve performance and maximize revenue.
Meta Ads
We structured campaigns to target different audience segments:
- Catalog Sales:
Prospective Customers (Google Analytics Interest Data)
New Customers (Sale Products & First-Time Buyers)
Dynamic Remarketing (Cart Abandoners – Last 14 Days)
- Conversion Campaigns:
Broad Targeting (Shoes, Dresses, Blouses, etc.)
Engagement Remarketing (Video Viewers, Social Engagers, Followers)
Website Remarketing (Visitors from the Last 30 Days with Exclusions)
- Results:
200,000 kr ad spend → 4,400,000 kr in revenue
ROAS: 22+
Best-performing Meta Ads
Google Ads
A full audit led to major improvements in campaign structure:
- DSA (Dynamic Search Ads): Leveraged Google’s AI to dynamically match search queries to website content.
- Shopping Campaigns: Used a High/Low priority structure to focus spend on high-margin products.
- Search Campaigns (SKAG Structure): Implemented Single Keyword Ad Groups for brand-related terms, improving Quality Score, CTR, and lowering CPC.
- Results:
Revenue from Google Ads increased by 110%
ROAS improved by 20%
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