How Xplora became a leading IoT brand with a ROAS of 4+

• Marketing Foundation: Scaled multi-channel campaigns across Meta, Google, TikTok, and Snapchat.
• Brand Recognition: Expanded from a startup to a leading Nordic IoT brand with major retail partnerships.
• Revenue Growth: Reached $400,000 in monthly revenue with a ROAS of 4+.
• Market Expansion: Entered 22 European markets, including Norway, Sweden, Germany, and the UK.
• Public Listing: Grew into an IPO-listed company – https://www.investing.com/equities/xplora-technologies-as

Xplora had a strong product but lacked a structured digital marketing approach. Key issues included:

• Low Brand Awareness – Many potential customers were unfamiliar with the product.
• Complex Buying Journey – Needed a smoother funnel to increase conversions.
• Market Expansion – Required customized strategies for new countries.

Our approach focused on:

• Increasing Brand Awareness – Engaging both parents and children.
• Driving Conversions – Optimising the sales funnel.
• Scaling Across Markets – Customising strategies per country.

Brand Awareness Initiatives

• Blogging & Social Media: Published engaging content showcasing product benefits.
• Brand Ambassadors: Partnered with parents to highlight real-life product uses.
• Remarketing Campaigns: Re-engaged website visitors to boost conversions.

• Broad Ad Sets: Identified high-potential audiences.
• Lookalike Audiences: Used customer data to find new buyers.
• Remarketing: Targeted abandoned carts and website visitors.

Result: 38% lower cost per click compared to industry benchmarks.

• Brand Search Campaigns: Maintained 95% impression share on branded keywords.
• Non-Brand Search Campaigns: Drove high-intent traffic.
• YouTube Shopping Campaigns: Showcased Xplora products to family and tech audiences.

Result: Higher conversion rates and steady revenue growth.

Executed targeted campaigns during key sales periods:

• Christmas, Easter, Back-to-School, Black Friday, Cyber Monday.

Result: Seasonal promotions contributed to 25% of annual revenue.

We ensured Xplora’s in-house team could sustain long-term success:

• Hands-on Workshops – Trained the marketing team on best practices.
• Practical Implementation – Provided real-world applications for campaign management.

Xplora’s team now independently manages and scales campaigns.