How Xplora became a leading IoT brand with a ROAS of 4+
Within 6 months the client improved revenue growth and conversion. Within a further 3 years it had expanded to 22 markets.
Table of contents
Key Results
- Marketing Foundation: Scaled multi-channel campaigns across Meta, Google, TikTok, and Snapchat.
- Brand Recognition: Expanded from a startup to a leading Nordic IoT brand with major retail partnerships.
- Revenue Growth: Reached $400,000 in monthly revenue with a ROAS of 4+.
- Market Expansion: Entered 22 European markets, including Norway, Sweden, Germany, and the UK.
- Public Listing: Grew into an IPO-listed company – https://www.investing.com/equities/xplora-technologies-as
Challenges
Xplora had a strong product but lacked a structured digital marketing approach. Key issues included:
- Low Brand Awareness – Many potential customers were unfamiliar with the product.
- Complex Buying Journey – Needed a smoother funnel to increase conversions.
- Market Expansion – Required customized strategies for new countries.
Strategy
Our approach focused on:
- Increasing Brand Awareness – Engaging both parents and children.
- Driving Conversions – Optimising the sales funnel.
- Scaling Across Markets – Customising strategies per country.
Brand Awareness Initiatives
- Blogging & Social Media: Published engaging content showcasing product benefits.
- Brand Ambassadors: Partnered with parents to highlight real-life product uses.
- Remarketing Campaigns: Re-engaged website visitors to boost conversions.
Meta Ads
- Broad Ad Sets: Identified high-potential audiences.
- Lookalike Audiences: Used customer data to find new buyers.
- Remarketing: Targeted abandoned carts and website visitors.
Result: 38% lower cost per click compared to industry benchmarks.
Google Ads
- Brand Search Campaigns: Maintained 95% impression share on branded keywords.
- Non-Brand Search Campaigns: Drove high-intent traffic.
- YouTube Shopping Campaigns: Showcased Xplora products to family and tech audiences.
Result: Higher conversion rates and steady revenue growth.
Seasonal Promotions
Executed targeted campaigns during key sales periods:
- Christmas, Easter, Back-to-School, Black Friday, Cyber Monday.
Result: Seasonal promotions contributed to 25% of annual revenue.
Knowledge Transfer
We ensured Xplora’s in-house team could sustain long-term success:
- Hands-on Workshops – Trained the marketing team on best practices.
- Practical Implementation – Provided real-world applications for campaign management.
Xplora’s team now independently manages and scales campaigns.
Client's Words
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