How YPClub.com scaled weekly leads from 4 to 70 without increasing ad spend

• Leads jumped from 4 to 70 per week in just 4 months.
• Cost per lead dropped to 38.9 AED (~$10.59).
• Stopped wasting thousands on ads targeting 2 million+ people.
• Found 40% more conversions after fixing broken tracking.

YP Club was bleeding ad spend targeting over 2 million people. Their ads crashed after 3 days due to creative fatigue. Worse, nearly half their leads vanished in broken tracking, leaving them clueless about real results.

• Cut audience size to 50K–200K for better reach and lower costs.
• Rotated just 2 creatives weekly to stop performance crashes.
• Fixed tracking with server-side setup to capture all conversions.
• Targeted Lookalike audiences and retargeted warm website and social media visitors.
• Crafted clear messages for each funnel stage to drive action.
• Worked tightly with YP Club’s team to align creatives and timing.

We audited existing campaigns and focused on more targeted, cost-effective reach. Key actions included:

• Slashed audience from millions to 50K–200K for tighter focus and frequency.
• Tested and picked winning keywords and bids to boost clicks and conversions.
• Paused bad-performing ad groups daily to save budget.
• Shifted spend dynamically to campaigns making money.

On Meta and Instagram, we targeted users with a higher likelihood to convert through:

• Built Lookalike audiences from existing buyers for precise targeting.
• Retargeted website and social page visitors ready to convert.
• Kept only 2 creatives per ad set, swapping weekly to avoid fatigue.
• Matched messages to where prospects were in their buying journey.
• Monitored and refreshed ads constantly to keep leads flowing.

To address lost conversions and unclear attribution, we:

• Implemented server-side tracking to catch conversions browser pixels missed.
• Closed attribution gaps caused by ad blockers and privacy changes.
• Gave YP Club accurate data to make smart budget decisions.
• Delivered clear reports showing real lead counts.

Result: 40% more conversions attributed, more confidence in spend.

Our creative approach was designed to engage YP Club’s target audience effectively:

• Tailored messaging for awareness, consideration, and conversion phases.
• Scheduled regular creative refreshes to beat ad fatigue.
• Partnered closely with YP Club’s marketing team for on-brand, timely assets.
• Tested different formats and copies to find what works best.
• Shared detailed reports with clear next steps every week.