How YPClub.com scaled weekly leads from 4 to 70 without increasing ad spend

• Leads jumped from 4 to 70 per week in just 4 months.
• Cost per lead dropped to 38.9 AED (~$10.59).
• Stopped wasting thousands on ads targeting 2 million+ people.
• Found 40% more conversions after fixing broken tracking.

YP campaigns targeted over 2 million users. Creative fatigue set in within just three days, causing performance to decline sharply. Compounding the issue, nearly half of the lead data was lost due to broken tracking, making it difficult to assess the true effectiveness of their ad spend.

• Cut audience size to 50K–200K for better reach and lower costs.
• Rotated just 2 creatives weekly to stop performance crashes.
• Fixed tracking with server-side setup to capture all conversions.
• Targeted Lookalike audiences and retargeted warm website and social media visitors.
• Crafted clear messages for each funnel stage to drive action.
• Worked tightly with YP Club’s team to align creatives and timing.

We audited existing campaigns and focused on more targeted, cost-effective reach. Key actions included:

• Slashed audience from millions to 50K–200K for tighter focus and frequency.
• Tested and picked winning keywords and bids to boost clicks and conversions.
• Paused bad-performing ad groups daily to save budget.
• Shifted spend dynamically to campaigns making money.

On Meta and Instagram, we targeted users with a higher likelihood to convert through:

• Built Lookalike audiences from existing buyers for precise targeting.
• Retargeted website and social page visitors ready to convert.
• Kept only 2 creatives per ad set, swapping weekly to avoid fatigue.
• Matched messages to where prospects were in their buying journey.
• Monitored and refreshed ads constantly to keep leads flowing.

To address lost conversions and unclear attribution, we:

• Implemented server-side tracking to catch conversions browser pixels missed.
• Closed attribution gaps caused by ad blockers and privacy changes.
• Gave YP Club accurate data to make smart budget decisions.
• Delivered clear reports showing real lead counts.

Result: 40% more conversions attributed, more confidence in spend.

Our creative approach was designed to engage YP Club’s target audience effectively:

• Tailored messaging for awareness, consideration, and conversion phases.
• Scheduled regular creative refreshes to beat ad fatigue.
• Partnered closely with YP Club’s marketing team for on-brand, timely assets.
• Tested different formats and copies to find what works best.
• Shared detailed reports with clear next steps every week.

"We currently have more leads to manage than we can actually handle."
— Cameron-Lee Roberts, YP Club