2) Integrate, engage, and associate. The video should be lively and hold the viewer’s attention. To achieve this, you just need a compelling story. Video ads with great storytelling have a higher conversion rate than ads with much higher video quality. Follow these three simple rules:
3) Lead your video advertising with hooks. A hook is a scene at the beginning of your video that tells the viewer why the ad is worth watching. Without a hook, viewers may ignore your ad regardless of its high production quality and storytelling. A well-produced video hook gives viewers a reason to watch. For instance, a hook can be the highlight of your story, an unexpected datapoint, or a teaser of what’s to come. You can craft excellent hooks by following one of three simple frameworks: the preview, the question, and the problem.
4) Be clear about what your business offers, because the video may be your sole communication with a site’s viewers. Ex:
Important: Don’t burn-in bars, as this prevents YouTube from displaying your video in the best way!
6) Tell viewers what you want them to do. Remind viewers to take a specific action, like visiting your website or buying your product. Tell consumers how to interact with you and under what terms (access, offers, pricing, CTAs, etc.). Ex:
7) Pay attention to the quality of the video. Low-quality videos are not suitable for advertising. Use at least 720p or 1280×720, but we recommend using 1080p, or 1920 x 1080 as the ideal YouTube video dimensions for a standard video.
