7 Tips For Creating Effective YouTube Video Ads

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Keep the length of video ads between 20 seconds and 3 minutes

Deliver your most important messages early in the video, in case viewers stop watching before the end. Play rates drop off significantly after 45 seconds.

YouTube view-through rates across ad length

Integrate, engage, and associate.

The video should be lively and hold the viewer’s attention. To achieve this, you just need a compelling story. Video ads with great storytelling have a higher conversion rate than ads with much higher video quality. Follow these three simple rules:

Three video ad rules: integrate, engage, associate

Lead your video advertising with hooks.

A hook is a scene at the beginning of your video that tells the viewer why the ad is worth watching. Without a hook, viewers may ignore your ad regardless of its high production quality and storytelling. A well-produced video hook gives viewers a reason to watch. For instance, a hook can be the highlight of your story, an unexpected datapoint, or a teaser of what’s to come. You can craft excellent hooks by following one of three simple frameworks: the preview, the question, and the problem.

Be clear about what your business offers

because the video may be your sole communication with a site’s viewers. Ex:

Design ads for mobile.

To appear optimally across different devices, prepare video assets in these vertical dimensions / aspect ratios: 16:9, 2:3, 1:1 or 9:16 (recommended).

70% of global watch time happens on mobile devMobile videos aspect ratios

Important: Don’t burn-in bars, as this prevents YouTube from displaying your video in the best way!

Example of burned-in bars

Tell viewers what you want them to do

Remind viewers to take a specific action, like visiting your website or buying your product. Tell consumers how to interact with you and under what terms (access, offers, pricing, CTAs, etc.). Ex:

Pay attention to the quality of the video.

Low-quality videos are not suitable for advertising. Use at least 720p or 1280×720, but we recommend using 1080p, or 1920 x 1080 as the ideal YouTube video dimensions for a standard video.

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