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Save Your Money in Google Ads with Universal Negative Keyword Lists

One of the key factors for Google Ads optimization is the use of negative keywords. In this blog post we will share our favorite universal negative keyword lists.

Negative keywords Google Ads

Negative keywords are words and phrases that are irrelevant for your business and ones that you do not want searchers to associate your products and services with. They help to boost conversion rates and click through rates.

When you apply negative keyword list to your Google Ads campaigns your ads will not be served if those words are part of the user’s search query.

It’s important when adding them to make sure that your Ads are shown only for potentially interested customers who are looking to buy your product or services and not to someone who is looking for a job, or guideline, DIY, etc.

I would like to share with you universal negative keyword lists that could help you to increase your traffic quality once you start using them.

For your convenience, the lists are separated by the area of business in which they should be used. These lists are good to start with and you can then develop them for your company by checking the search query report.

As these are general lists, they would be suited to almost every business. I suggest you review them and make sure that the ones you add do not contain the specific words that would be relevant for attracting customers in your specific area of business.

Once you review the list you can add it on the Shared library level and apply it to All of your campaigns.

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