Server Side Tracking Services
Gain deeper insights, bypass browser limits:
- 🖥️ Track Every Customer Interaction
- đź”’ Full Privacy Compliance: GDPR & CCPA
- 🚀 Enterprise-Grade Data Security
4 Steps We Make Server-Side Tracking Work for You
1. Audit Your Data Gaps
We analyze where you're losing data to ad blockers, identify cross-domain tracking issues, and assess your current conversion blind spots.
2. Build Your Server Setup
Our team configures your server-side container, sets up custom domains for optimal tracking, and implements first-party cookies solution.
3. Switch Without Data Loss
We run old and new tracking together. Nothing gets lost. Your data stays complete.
4. Lock Down Privacy
Built-in GDPR and CCPA compliance. Your data stays secure. Your business stays safe.
What to Expect from Server-Side Tracking?
40%Secondchancy.com - From losing 40% of their data to tracking every sale.
Ad blockers no longer hide customer journeys. Marketing spend now drives real results.
25%Wonderinn.no - fixed attribution for 25%"not assigned" traffic.
Now it's clear which ads truly drive revenue.
30%Sittingprettyhalohair.com - Fixed 30% of discrepancies between Shopify, Pixel and GA.
Finally matched revenue to marketing channels. Cut wasted ad spend by 20%.
We Cover All Aspects of Server-Side Tracking
High-performing server side tracking doesn't happen by accident. We cover everything below to ensure your data is secure (and actionable).
- Comprehensive Data Mapping
- Server-Side Tracking Configuration
- Technical Infrastructure Audits
- Tracking Strategy Development
- Privacy & Compliance Setup
- Benchmarking & Analysis
- Cross-Platform Data Optimization
- Server Environment Configuration Recommendations
- Event Mapping and Analysis
- Real-Time Performance Monitoring
- API and Third-Party Integration
- Conversion Event Tracking Optimization
- Analytics Platform Integration
- Data Integrity Enhancements
- Ongoing System Monitoring
- Customized Reporting
Join 500+ Clients Boosting Insights with Our Server-Side Tracking
"They fixed our tracking issues and set up GA4 perfectly. Now, our data is clean, our reports are accurate. True experts in analytics."
"We had them optimize/setup a GA4 account. They did a great job in a timely manner."
Let me know if you’d like any refinements! 🚀
"Resolved all issues to our satisfaction. Highly recommended."
"10/10 experience we have used Ivan and his team for multiple projects and will always recommend!"
About Us
The Best Digital Agency - Clutch 2021
Partners who have generated more than $500m in revenue for our clients
Premier Partners of Google, Facebook and Shopify
Partners with more than 15 years experience of digital marketing in the e-commerce sphere
UAWC only supports ethical and fair businesses!
Our mission is to promote ethical conduct. We do not work with black-hat businesses and do not use black-hat practices.
Want to do good and be great at the same time? Join us.
UAWC Marketing Book
Discover our UAWC Marketing Book – Unlock new growth opportunities for your e-commerce business with expert insights and strategies in SEO, advertising, analytics, and more, all crafted to drive your success.
Chapter 1: SEO Foundations
Keyword Research Strategy: A Comprehensive Beginners Guide
What are Core Web Vitals and why an eCommerce business should care about them
Chapter 2: Advertising Strategies
How to Target the Right People on Facebook
7 Effective Facebook Ads Scripts
Setting Up Google Merchant Center
Google Ads Audience Segmentation: What You Need to Know
Meta Ads Services to Scale Your E-commerce Business
TikTok Ads Services to Boost Your E-commerce Sales
Chapter 3: Analytics and Data
Shopify GA4 Ecommerce Tracking Implementation
The Definitive Guide to Google Analytics 4 User ID
Unlocking the Secrets of The Law of Small Number
Google Analytics 4 Setup & Optimization
Chapter 4: Email Marketing Essentials
How to Create a Successful Email Marketing Strategy
Email Marketing: How to Build an Email List
Chapter 5: E-commerce Optimization
E-commerce Web Design: How to Make an E-Commerce Website that Sells
The Only Product Page Optimization Guide That You Will Need
Chapter 6: New Platforms and Trends
Faq
What is server-side tracking and how does it work?
How does server-side tracking improve data accuracy compared to other methods?
Is server-side tracking compliant with privacy regulations like GDPR and CCPA?
Will implementing server-side tracking affect my website’s speed or performance?
How long does the setup process take?