Urbanpods - Case Study
Urbanpods.
Case
Study
Over €1.3m revenue in 6 months 6.5 + ROAS
Over €1.3m revenue in
6 months 6.5 + ROAS
6 months 6.5 + ROAS
Before the partnership
Amount Spent: €5,394.2
Revenue: €116,411.39
Revenue: €116,411.39
Current results
Amount Spent: €48,960.3
Revenue: €407,101.79
Revenue: €407,101.79
Amount Revenue:
Before the
partnership
partnership
Current
results
results
€116,411.39
€407,101.79
Most important decision moving all ads to an Advertising Agency. They increased ROAS from 3.5 to 6.5
and expanded us into Snapchat, Google & Pinterest.
“They also dramatically increased turnover and profitability.
If you have a winning product and run all the adverts yourself you should consider hiring an ad agency.
They made my life so much easier allowing me to focus on improving the product / customer experience.
The spike in refunds was related to a bad batch of orders that got sent out that all had to be refunded (this
highlighted the importance of quality control in with your supplier)
If you want more information on anything just put it in the comments I am also happy to recommend the
ad agency I use for my stores.”
TOTAL SALES Jan 1-Jul 10 € 1,359.726.79 32.002 orders
Jack Cregan
CEO - Preface Products Lt
Jack Cregan
CEO - Preface Products Lt
CEO - Preface Products Lt
“Most important decision moving all ads to an Advertising Agency. They increased ROAS from 3.5 to 6.5
and expanded us into Snapchat, Google & Pinterest.”
They also dramatically increased turnover and profitability.
If you have a winning product and run all the adverts yourself you should consider hiring an ad agency.
They made my life so much easier allowing me to focus on improving the product / customer experience.
The spike in refunds was related to a bad batch of orders that got sent out that all had to be refunded (this
highlighted the importance of quality control in with your supplier)
If you want more information on anything just put it in the comments I am also happy to recommend the
ad agency I use for my stores.
About urbanpods
Urbanpods - wireless earphones - are a well-known brand in Italy. They have an e-commerce store
(www.urbanpods.it) to sell their products in Italy and also the UK, RU, and FR. Their features include:
All-day battery life, high quality, quick connection, wireless charging, lasting case, and affordability.
Goals
Average ROAS for all countries:
6+ Daily spending: 1000-1500€
6+ Daily spending: 1000-1500€
Best results are from Italy
with a average
ROAS of 9 at daily
spending of 350-400€
Average ROAS for all
countries: 7-8.5.
Daily spending: 1500-2500€
Advertising channels
The three most successful
Shopping campaigns
The client did not have any
shopping campaigns.
After we launched Alpha/Beta
structure campaigns, we have
increased the overall daily spending
by 20-25% and the results turned out
to be magnificent.
Results: 10-15 ROAS.
YouTube ads
We launched three
different campaigns and
only one objective “Drive
Conversions” worked well
for this project.
Results: 4.5 ROAS.
Smart campaign
A smart campaign can
produce a decent amount of
conversions at a reasonable
price. It has a surprisingly
simple set up and also
surprises with the final
results.
This is what
happened for us.
Results: 5-7 ROAS.
The three
most successful
Shopping campaigns
The client did not have any
shopping campaigns.
After we launched Alpha/Beta
structure campaigns, we have
increased the overall daily spending
by 20-25% and the results turned out
to be magnificent.
Results: 10-15 ROAS.
YouTube ads
We launched three
different campaigns and
only one objective “Drive
Conversions” worked well
for this project.
Results: 4.5 ROAS.
Smart campaign
A smart campaign can
produce a decent amount of
conversions at a reasonable
price. It has a surprisingly
simple set up and also
surprises with the final
results.
This is what
happened for us.
Results: 5-7 ROAS.
Best performing
Facebook ADS
Best performing
Snapchat ADS
Best performing
Facebook ADS
Best performing
Snapchat ADS