Urbanpods - Case Study

Urbanpods. Case
Study

Over €1.3m revenue in 6 months 6.5 + ROAS
Over €1.3m revenue in
6 months 6.5 + ROAS
Before the partnership
Amount Spent: €5,394.2
Revenue: €116,411.39
Current results
Amount Spent: €48,960.3
Revenue: €407,101.79
Amount Revenue:
Before the
partnership
Current
results
€116,411.39
€407,101.79
Most important decision moving all ads to an Advertising Agency. They increased ROAS from 3.5 to 6.5 and expanded us into Snapchat, Google & Pinterest.
“They also dramatically increased turnover and profitability. If you have a winning product and run all the adverts yourself you should consider hiring an ad agency. They made my life so much easier allowing me to focus on improving the product / customer experience. The spike in refunds was related to a bad batch of orders that got sent out that all had to be refunded (this highlighted the importance of quality control in with your supplier) If you want more information on anything just put it in the comments I am also happy to recommend the ad agency I use for my stores.”
TOTAL SALES Jan 1-Jul 10 € 1,359.726.79 32.002 orders
Jack Cregan CEO - Preface Products Lt
Jack Cregan
CEO - Preface Products Lt
“Most important decision moving all ads to an Advertising Agency. They increased ROAS from 3.5 to 6.5 and expanded us into Snapchat, Google & Pinterest.”

They also dramatically increased turnover and profitability.
If you have a winning product and run all the adverts yourself you should consider hiring an ad agency.
They made my life so much easier allowing me to focus on improving the product / customer experience.
The spike in refunds was related to a bad batch of orders that got sent out that all had to be refunded (this
highlighted the importance of quality control in with your supplier)
If you want more information on anything just put it in the comments I am also happy to recommend the
ad agency I use for my stores.

About urbanpods

Urbanpods - wireless earphones - are a well-known brand in Italy. They have an e-commerce store (www.urbanpods.it) to sell their products in Italy and also the UK, RU, and FR. Their features include: All-day battery life, high quality, quick connection, wireless charging, lasting case, and affordability.

Goals

Average ROAS for all countries:
6+ Daily spending: 1000-1500€
Best results are from Italy with a average ROAS of 9 at daily spending of 350-400€
Average ROAS for all countries: 7-8.5. Daily spending: 1500-2500€

Advertising channels

The three most successful

Shopping campaigns
The client did not have any shopping campaigns. After we launched Alpha/Beta structure campaigns, we have increased the overall daily spending by 20-25% and the results turned out to be magnificent.
Results: 10-15 ROAS.
YouTube ads
We launched three different campaigns and only one objective “Drive Conversions” worked well for this project.
Results: 4.5 ROAS.
Smart campaign
A smart campaign can produce a decent amount of conversions at a reasonable price. It has a surprisingly simple set up and also surprises with the final results. This is what happened for us.
Results: 5-7 ROAS.

The three
most successful

Shopping campaigns
The client did not have any shopping campaigns. After we launched Alpha/Beta structure campaigns, we have increased the overall daily spending by 20-25% and the results turned out to be magnificent.
Results: 10-15 ROAS.
YouTube ads
We launched three different campaigns and only one objective “Drive Conversions” worked well for this project.
Results: 4.5 ROAS.
Smart campaign
A smart campaign can produce a decent amount of conversions at a reasonable price. It has a surprisingly simple set up and also surprises with the final results. This is what happened for us.
Results: 5-7 ROAS.
Best performing Facebook ADS
Best performing Snapchat ADS
Best performing Facebook ADS
Best performing Snapchat ADS

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