Wize Mentoring - Case Study

Wize Mentoring. Case
Study

HOW WE BROUGHT THE CLIENT MORE THAN 6000 LEADS IN THE YEAR
HOW WE BROUGHT THE CLIENT MORE THAN 6000 LEADS IN THE YEAR.
Before the partnership
CPL: 13-19$
Quality score: 50%
Current results
CPL: 7-11$
Quality score: 80%
Cost per lead
Before the
partnership
Current
results
13-19$
7-11$
In just two weeks of testing, our lead quality has increased significantly.
The thought that goes into the strategy. I like the "science" of it. They have a very thorough process for understanding the objectives and testing what will work and what will not. I've never been asked "What do you think we should do next" which is what I want, as I'm not the expert. I like being told what we should be doing and how we are going to test it. This team does this very well.
Brenton Ward CEO, - Wize Mentoring
In just two weeks of testing, our lead quality has increased significantly.

The thought that goes into the strategy. I like the “science” of it. They have a very thorough process for understanding the objectives and testing what will work and what will not. I’ve never been asked “What do you think we should do next” which is what I want, as I’m not the expert. I like being told what we should be doing and how we are going to test it. This team does this very well.

Brenton Ward CEO, - Wize Mentoring

About Wize Mentoring

Business Mentoring for Accountants & Bookkeepers
“Wize Mentoring is a program run by Accountants for Accountants. We are the leader worldwide in mentoring for Accounting & Bookkeeping business owners. For over 40 years, we’ve built and run our own successful firms. We now share the formula for scaling a practice that can run without the owner.” ​

Goals

Maximize number of leads
Cost Per Lead: $9-10
Increase brand awareness

Advertising channels

The five most successful

Lookalike audiences (FB)
Lookalike audience based on lead event.
Results: 2500 Leads | CPL: 9-10$
CBO structure (FB)
After applying campaign-level budget optimization, we were able to greatly reduce the cost per lead.
Results: 350 Leads | CPL: 9-10$
Remarketing audiences (FB/google)
Lead page view but didn't submit a form. 30/90/180 days with cross exclusions.
Results: 350 Leads | CPL: 15-17$
Display ads (google)
The display campaign worked especially well on remarketing audiences.
Results: 350 Leads | CPL: 9-10$
Video ads for returning users
In the beginning, the video campaign brought in quite expensive leads, but it worked well in the audience of returning users.
Results: 350 Leads | CPL: 7-8$

The five
most successful

Lookalike audiences
Lookalike audience based on lead event.
Results: 2500 Leads
CPL: 9-10$
CBO Structure
After applying campaign-level budget optimization, we were able to greatly reduce the cost per lead.
Results: 350 Leads
CPL: 9-10$
Remarketing audiences
Lead page view but didn't submit a form. 30/90/180 days with cross exclusions.
Results: 350 Leads
CPL: 15-17$
Display ads (google)
The display campaign worked especially well on remarketing audiences.
Results: 350 Leads
CPL: 9-10$
Video ads for returning users
In the beginning, the video campaign brought in quite expensive leads, but it worked well in the audience of returning users.
Results: 350 Leads
CPL: 7-8$
Best performing Facebook ADS
Best performing Google ADS
Wize google 2
Best performing Facebook ADS
Best performing Google ADS

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