7 Scripts for effective Facebook Ads

Which single skill will have the biggest influence on Facebook ads results? 
Writing effective ads. 
You don’t need to have a degree in copywriting. In this post, I will share all main principles and scripts. 

Let’s start with the principles:

  • Keep it simple. Simple writing is persuasive. It requires the deletion of unnecessary and unimportant words. 
  • Don’t use stamps and clericalism. 
The following example shows how you shouldn’t write under any circumstances:
“We are professionals; we have the best specialists, our company is a market leader”
It’s much better to write the following:
“We are a premier Google, Facebook and Snapchat Partner. Over the 10 years we developed an SOP system which helps to increase clients income in average by 300-500%“ . 
  • Your first sentence needs to grab the attention of the reader. Check our first sentence in this article.
  • Write short sentences.
  • Are you writing for women or men? Emotions are important for women. They cling to amplifying words. For men, in contrast, facts are important – dry and on the spot language is needed for them. The reader wants to understand what he will get right now. Use insiders to let the reader think, “wow, it’s me they write about me!”

Now let’s move to specific scripts: 

1. HAFA

  • H – Catchy headline
  • A – Logical arguments about the advantages of the product
  • F – Add facts about your project. People like numbers and statistics.
  • A – Issue a personalized call to action

2. STIBA

  • ST – Specific time title. This means that the text headline is tied to the specific context of the time (example, X-mas, Black Friday, etc.) 
  • I – Use Inspirational or motivational lyrics that stimulate interest and desire. Make sure that the text evokes an emotional response
  • B – Specific benefit of the product. Do not be afraid to talk about the unique properties of your product. For example, if you sell a waterproof watch, then write “don’t be afraid if the watch is washed, nothing will happen to it” . Tell stories that originate from life as those are easier to believe and imagine.
  • A – Call to action

3. CEBIA

  • C – Catchy headlines. Play with headlines. They can be a wordplay – your task is to hook the reader with the first sentence so that he continues to read to the end. Example “Sell online while offline offline”
  • EExplain the offer
  • B – Specific benefits
  • I – Information about the author or company – if needed.
  • A – Personalized call to action + and emotion, for example, “Are you ready for changes in your life or is something holding you back?”

4. SEA. Short storytelling.

  • S – Story
  • E – Emotions
  • A – Action
In cases, where you are selling a story and emotions (which a product provides for customers), you can offer an inspirational, motivational story to evoke the emotions  “wow” or “I want this too”, or “this product will emphasize my uniqueness”. After that, place the call to action – gently push the reader to the idea that customers can do more, and it’s time to do that.

5. LBA Hurry up! (offer a discount)

L – Limited time + B – Benefit = A – Action
You can write a story with a limited number of das or goods based on the previous script. Don’t forget to indicate the benefits of the products!

6. BOA (good for remarketing) 

  • BBuyer. You, yes, you, who reads this. Address the reader from the first sentence. Make a unique offer to the buyer. Focus on a personalized offer in connection with a previous purchase or visit to your site, even if the client didn’t make a purchase. Example “Didn’t find what you were looking for? or “Missed the discount? We have [your good] for you!”  – as headings.
  • O – Opportunities of the offer. Gently, unobtrusively, with the help of the opportunities, advantages of the offer, we make it clear that our offer will be beneficial;
  • A – Action. The call to action talks about the result a person will get when he becomes a client.

7. NTODA

One of the most difficult items. You need to perfectly know the client’s  needs and come up with a solution without far-fetched falsehood, to not offend the client. Your product should solve a specific customer problem, even if the customer does not yet suspect that he has such a problem. Be a friend, show that you are aware of what’s bothering him. But don’t scare the customer with headers
  • N – In the headline, focus on needs, also characterized as pain. Highlight your reader and precisely, his interest
  • T – Build a model of trust. Become the reader’s “friend”, showing that you know about their problems and pains
  • O – Gently offer goods and services
  • D – Stimulate the reader’s desire
  • A – Personalized call to action
Of course, all these formulas are not set in stone, and you can combine them according to your preference. In conclusion, this short post shares the most important rules that are suitable for any context.
There are no magic words that will sell your product; there are only stories that resonate in the soul of the client.