Meta Ads campaigns were limited by poor product feed quality - incomplete attributes, mismatched titles, and inconsistent categories caused ad disapprovals and low ROAS.

Key Indicators (before optimization):

• Conversion Rate: 0.79%
• Cost per Purchase: $12.7
• Purchases: 142
• Ad Spend: $1,780

We used Mergado Feed Optimization Tool to clean and restructure the product feed according to Meta’s best practices.

1. Feed Optimization

• Fixed missing attributes (GTIN, brand, color, size).
• Standardized categories and improved product titles/descriptions.

2. Ad Enhancements

• Added pricing and promotions directly on product images.
• Improved visuals for higher CTR and engagement.
• Automated daily synchronization between Mergado and Meta for consistent updates.

After optimization, Meta campaigns became more efficient and profitable.

Performance (Aug’25 vs Jul’25):

• Purchases: 142 → 234 (+65%)
• Conversion Rate: 0.79% → 1.59% (+102%)
• Cost per Purchase: $12.7 → $7 (-45%)
• Ad Spend: $1,780 → $1,622 (-9%)

Jason Pyers

COO, Trot Pets

Creative team with deep expertise

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