102% Conversion Rate Increase with Mergado Feed Optimization Tool for Meta Ads

Vertical: E-commerce
Niche: Smartphones (new & refurbished)
Market: Ukraine
Platform: Meta Ads

High acquisition costs and low conversion rates were caused by feed errors, unclear product data resulting from complex feed issues, inconsistent information, and poorly optimized titles and categories.

Solution

We used Mergado (a feed management tool) to improve:

Product Feed

Optimized titles, descriptions, and categories for Meta's requirements
Enhanced data structure for better ad targeting

Ad Visuals

Added prices and promotional offers directly on product images
Created more engaging, click-worthy ads

Results (Aug'25 vs Jul'25)

Purchases: 234 (+65%)
Conversion Rate: 1.59% (+102%)
Cost Per Purchase: $7 (-45%)
Ad Spend: $1,622 (-9%)

Examples of ad creatives:

Key Takeaway

Feed optimization tools can dramatically improve Meta campaign performance.

By adding pricing to images and optimizing product data, we achieved a 65% lower acquisition cost and doubled the conversion rate, all while reducing ad spend by 9%.

102% Conversion Rate Increase with Mergado Feed Optimization Tool for Meta Ads

Table of contents

Solution

Results (Aug'25 vs Jul'25)

Examples of ad creatives:

Key Takeaway

FAQ

What is a feed optimization tool, and how does it impact Meta Ads performance?

Why was Mergado chosen for this e-commerce project?

How did optimizing product data improve conversions by 102%?

What were the main measurable results after feed optimization?

Can feed optimization benefit other e-commerce niches?