Mergado Optimizes Meta Ads: 90% Sales Growth 📈
Catalog ad redesign with Mergado increased purchases by 90% and cut CPA by 50% on Meta Ads.
Table of contents
Vertical: eCommerce
Niche: Phone store
Market: Ukraine
Platform: Meta ads
Problem
The ad catalog displays were generic and lacked important information in the visual elements, making them less engaging for users.
How we fixed it
We used the Mergado App to create a new design for the catalog ads. Key updates included adding elements such as: price, logo, credit options, CTA buttons, and adjusting the product display scale to ensure proper visibility.
Results
🤯 The new design led to a 90% increase in purchases and a 50% reduction in CPA on Meta Ads.
According to GA4 data, actual purchases increased by 50%, and CPA decreased by 39%.
Design Example:
This design is currently a temporary, test version. Our team is actively working on further improving the ad formats and design to achieve even better results.
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FAQ
What was the main issue with the Meta Ads catalog before the redesign?
How did the catalog redesign improve Meta Ads performance?
Why was Mergado used for this catalog update?
What results did the updated catalog design deliver?
