UAWC Blog

Effective strategies & tactics to scale your e-commerce business

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What is Facebook Pixel: The Ultimate Guide.
Thomas Moen
Thomas Moen
Published - 11/1/2023 - 4 min read
Updated at - 11/4/2024
What is Facebook Pixel: The Ultimate Guide.
Keyword Research Strategy: A Comprehensive Beginners Guide
Thomas Moen
Thomas Moen
Published - 11/16/2023 - 5 min read
Updated at - 10/11/2024
Keyword Research Strategy: A Comprehensive Beginners Guide
Impression share 101: what you need to know 
alex-team
Alex Chi
Published - 11/8/2023 - 3 min read
Updated at - 10/11/2024
Impression share 101: what you need to know 
The Most Common Email Marketing Mistakes We See During Audits
Sergey
Sergey
Published - 9/2/2024 - 7 min read
Updated at - 9/2/2024
The Most Common Email Marketing Mistakes We See During Audits
Shopify GA4 ecommerce tracking implementation
Dmitry
Dmitry
Published - 11/17/2023 - 4 min read
Updated at - 8/14/2024
Shopify GA4 ecommerce tracking implementation
Product Page Optimization Guide
Thomas Moen
Thomas Moen
Published - 10/30/2023 - 5 min read
Updated at - 8/14/2024
The Only Product Page Optimization Guide That You Will Need
Google Shopping Advertising – 3 steps to maximize your ROAS
alex-team
Alex Chi
Published - 11/16/2023 - 5 min read
Updated at - 8/14/2024
Google Shopping Advertising – 3 steps to maximize your ROAS
Setting Up Google Merchant Center
Ivan Gurin
Ivan Gurin
Published - 11/14/2023 - 10 mins to read
Updated at - 8/14/2024
Setting Up Google Merchant Center
How Apple’s iOS 14 Release May Affect Your Facebook Ads
Thomas Moen
Thomas Moen
Published - 11/13/2023 - 3 min read
Updated at - 8/14/2024
How Apple’s iOS 14 Release May Affect Your Facebook Ads
Script: Set up Google Ads Campaigns Directly from Google Doc
alex-team
Alex Chi
Published - 11/16/2023 - 5 min read
Updated at - 8/14/2024
Script: Set up Google Ads Campaigns Directly from Google Doc
Why you should use Google Keyword Planner in your marketing
Thomas Moen
Thomas Moen
Published - 11/17/2023 - 4 min read
Updated at - 8/14/2024
Why you should use Google Keyword Planner in your marketing
Google Ads Audience Segmentation: What you need to know
alex-team
Alex Chi
Published - 11/1/2023 - 5 min read
Updated at - 8/14/2024
Google Ads Audience Segmentation: What you need to know
UAWC
alex-team
Alex Chi
Published - 11/16/2023 - 10 mins to read
Updated at - 8/14/2024
UAWC has retained Google Premier Partner Status
Core Web Vitals
Arnt Eriksen
Arnt Eriksen
Published - 10/31/2023 - 5 min read
Updated at - 8/14/2024
What are Core Web Vitals and why an eCommerce business should care about them
The Law of Small Numbers
alex-team
Alex Chi
Published - 10/13/2023 - 5 min read
Updated at - 8/14/2024
The Law of Small Numbers
The Complete Guide to start TikTok Paid Ads
alex-team
Alex Chi
Published - 11/17/2023 - 10 mins to read
Updated at - 8/14/2024
The Complete Guide to start TikTok Paid Ads
Check list to Make a Video for TikTok Ads
Ivan Gurin
Ivan Gurin
Published - 11/16/2023 - 10 mins to read
Updated at - 8/14/2024
Check list to Make a Video for TikTok Ads
Google Responsive Search Ads: How to bring your sales to the next level
alex-team
Alex Chi
Published - 11/13/2023 - 5 min read
Updated at - 8/14/2024
Google Responsive Search Ads: How to bring your sales to the next level
First-party Cookies: What they are and how to set them up
alex-team
Alex Chi
Published - 11/17/2023 - 6 mins to read
Updated at - 8/14/2024
First-party Cookies: What they are and how to set them up
Successful Email Marketing Strategy
alex-team
Alex Chi
Published - 10/26/2023 - 5 min read
Updated at - 8/14/2024
How to Create a Successful Email Marketing Strategy
Ecommerce branding strategy
alex-team
Alex Chi
Published - 11/2/2023 - 8 mins to read
Updated at - 8/14/2024
How to Build a Winning Ecommerce Branding Strategy
8 YouTube Ad Settings That Will Amplify Your Sales
Tatiana Molenko
Tatiana Molenko
Published - 11/13/2023 - 10 mins to read
Updated at - 8/14/2024
8 YouTube Ad Settings That Will Amplify Your Sales
The Definitive Guide to Google Analytics 4 User ID
Dmitry
Dmitry
Published - 11/17/2023 - 5 min read
Updated at - 8/14/2024
The Definitive Guide to Google Analytics 4 User ID
UAWC Agency Among Top Ten Most Reviewed Digital Marketers
Arnt Eriksen
Arnt Eriksen
Published - 11/17/2023 - 10 mins to read
Updated at - 8/14/2024
UAWC Agency Among Top Ten Most Reviewed Digital Marketers in Germany – The Manifest
Ecommerce Web Design
Ivan Gurin
Ivan Gurin
Published - 10/20/2023 - 10 mins to read
Updated at - 8/14/2024
Ecommerce Web Design: How to Make an ECommerce Website that Sells
Google Dynamic search ads
alex-team
Alex Chi
Published - 11/9/2023 - 10 mins to read
Updated at - 8/14/2024
Google Dynamic search ads: best ways to implement them in your marketing strategy
Email Marketing: How to Build an Email List
Alex Podmore
Alex Podmore
Published - 10/20/2023 - 10 mins to read
Updated at - 8/14/2024
Email Marketing: How to Build an Email List
Content Grouping in Google Analytics: Why your eCommerce Business needs it
Dmitry
Dmitry
Published - 10/26/2023 - 10 mins to read
Updated at - 8/14/2024
Content Grouping in Google Analytics: Why your eCommerce Business needs it
How to Set Up Google Analytics 4 for your Ecommerce Business: A Comprehensive Guide
Dmitry
Dmitry
Published - 10/31/2023 - 10 mins to read
Updated at - 8/14/2024
How to Set Up Google Analytics 4 for your Ecommerce Business: A Comprehensive Guide
How to use Beprofit for eCommerce Profit Optimization
alex-team
Alex Chi
Published - 10/18/2023 - 5 min read
Updated at - 8/14/2024
How to use Beprofit for eCommerce Profit Optimization
Want to get more eCommerce sales? Make sure to build a successful content marketing strategy
Tatiana Molenko
Tatiana Molenko
Published - 11/17/2023 - 10 mins to read
Updated at - 8/14/2024
Want to get more eCommerce sales? Make sure to build a successful content marketing strategy
email marketing for small eCommerce businesses
alex-team
Alex Chi
Published - 10/18/2023 - 5 min read
Updated at - 8/14/2024
The Best Guide to Email Marketing for Small eCommerce Businesses you'll ever find
Custom Definitions in Google Analytics 4: Why they are Essential for an eCommerce Business
Dmitry
Dmitry
Published - 10/19/2023 - 10 mins to read
Updated at - 8/14/2024
Custom Definitions in Google Analytics 4: Why they are Essential for an eCommerce Business
CHILDREN’S HOSPITAL OF KYIV – DESPERATELY NEEDS YOUR HELP
alex-team
Alex Chi
Published - 11/17/2023 - 3 min read
Updated at - 8/14/2024
CHILDREN’S HOSPITAL OF KYIV – DESPERATELY NEEDS YOUR HELP
Shopify & Facebook integration: Step-by-Step Guide
Tatiana Molenko
Tatiana Molenko
Published - 11/17/2023 - 10 mins to read
Updated at - 8/14/2024
Shopify & Facebook integration: Step-by-Step Guide
The eCommerce KPIs You Need in Your Report (And Those You Should Stay Away From)
alex-team
Alex Chi
Published - 10/9/2023 - 5 min read
Updated at - 8/14/2024
The eCommerce KPIs You Need in Your Report (And Those You Should Stay Away From)
Email Marketing Landing Pages
alex-team
Alex Chi
Published - 10/18/2023 - 5 min read
Updated at - 8/14/2024
Email Marketing: How to Create Landing Pages that Collect Email Addresses
Using AI for eCommerce 15 Tools You Need to Try
Ivan Gurin
Ivan Gurin
Published - 9/25/2023 - 5 min read
Updated at - 8/14/2024
Using AI for eCommerce 15 Tools You Need to Try
11 Simple E-commerce Tips to Maximize Your Company’s Profit
Ivan Gurin
Ivan Gurin
Published - 11/17/2023 - 3 mins to read
Updated at - 8/14/2024
11 Simple E-commerce Tips to Maximize Your Company’s Profit
email marketing
alex-team
Alex Chi
Published - 10/19/2023
Updated at - 8/14/2024
The Key Email Marketing Metrics an eCommerce Business Owner Should Know
Google Ads Audit
alex-team
Alex Chi
Published - 10/31/2023 - 10 mins to read
Updated at - 8/14/2024
Google Ads Audit: Diagnose your Marketing Issues and Discover New Opportunities
Save Your Money in Google Ads with Universal Negative Keyword Lists
alex-team
Alex Chi
Published - 11/13/2023 - 10 mins to read
Updated at - 8/14/2024
Save Your Money in Google Ads with Universal Negative Keyword Lists
How to Set Up an Amazon Advertising Campaign
Thomas Moen
Thomas Moen
Published - 11/13/2023 - 10 mins to read
Updated at - 8/14/2024
How to Set Up an Amazon Advertising Campaign
Amazon Attribution
Tatiana Molenko
Tatiana Molenko
Published - 11/14/2023 - 5 min read
Updated at - 8/14/2024
Amazon Attribution
6 Google Ads Optimization Routines That will Help You Win the Month
alex-team
Alex Chi
Published - 11/14/2023 - 5 min read
Updated at - 8/14/2024
6 Google Ads Optimization Routines That will Help You Win the Month
ChatGPT use cases for businesses
Ivan Gurin
Ivan Gurin
Published - 10/19/2023 - 10 mins to read
Updated at - 8/14/2024
ChatGPT use cases for businesses: What we've learned from one year of using it.
Clutch Recognizes UAWC Agency Among The Best Advertising & Marketing Firms
Ivan Gurin
Ivan Gurin
Published - 11/13/2023 - 2 min read
Updated at - 8/14/2024
Clutch Recognizes UAWC Agency Among The Best Advertising & Marketing Firms
What DMA & Consent mode v2 Mean for Your Business
Thomas Moen
Thomas Moen
Published - 4/4/2024 - 3 min read
Updated at - 8/14/2024
What DMA & Consent mode v2 Mean for Your Business
Product Data Feed optimization for Google Shopping
Tatiana Molenko
Tatiana Molenko
Published - 11/17/2023 - 5 min read
Updated at - 8/14/2024
Product Data Feed optimization for Google Shopping using DataFeedWatch
How To Install Meta Pixel on Wordpress
Thomas Moen
Thomas Moen
Published - 3/8/2024 - 4 min read
Updated at - 8/14/2024
How To Install Meta Pixel on Wordpress
Identifying 20 Common Feed Errors in Facebook Dynamic Product Ads
Thomas Moen
Thomas Moen
Published - 3/5/2024 - 5 min read
Updated at - 8/14/2024
Identifying 20 Common Feed Errors in Facebook Dynamic Product Ads
Google Ads Conversions 2024: Master Tracking and Optimization
alex-team
Alex Chi
Published - 2/29/2024 - 5 min read
Updated at - 8/14/2024
Google Ads Conversions 2024: Master Tracking and Optimization
Facebook ads audit
Thomas Moen
Thomas Moen
Published - 12/11/2023 - 5 min read
Updated at - 8/14/2024
Facebook Ads Audit: Learn how to diagnose your account
The Ultimate Guide to Facebook Events Manager
Thomas Moen
Thomas Moen
Published - 12/8/2023 - 10 mins to read
Updated at - 8/14/2024
The Ultimate Guide to Facebook Events Manager
Shopping vs Performance Max Google Ads campaigns
alex-team
Alex Chi
Published - 12/8/2023 - 12 mins to read
Updated at - 8/14/2024
Shopping vs Performance Max Google Ads campaigns
An Analysis of Recent Updates in Meta Reels Ads for Ecommerce
Thomas Moen
Thomas Moen
Published - 12/6/2023 - 10 mins to read
Updated at - 8/14/2024
An Analysis of Recent Updates in Meta Reels Ads for Ecommerce
Smart Bidding – Everything You Should Know of How to Maximize Conversions
alex-team
Alex Chi
Published - 11/17/2023 - 10 mins to read
Updated at - 8/14/2024
Smart Bidding – Everything You Should Know of How to Maximize Conversions
7 Facts That Nobody Told You About your Facebook Ads Strategy
Thomas Moen
Thomas Moen
Published - 11/17/2023 - 5 min read
Updated at - 8/14/2024
7 Facts That Nobody Told You About your Facebook Ads Strategy
Google Shopping Ads Explained
alex-team
Alex Chi
Published - 11/17/2023 - 10 mins to read
Updated at - 8/14/2024
Google Shopping Ads Explained
A Guide to Google Ads extensions (and ad extension examples)
alex-team
Alex Chi
Published - 11/17/2023 - 5 min read
Updated at - 8/14/2024
A Guide to Google Ads extensions (and ad extension examples)
Checklist to Make a Video for Facebook Ads
Thomas Moen
Thomas Moen
Published - 11/17/2023 - 7 mins to read
Updated at - 8/14/2024
Checklist to Make a Video for Facebook Ads
How to Create a Google Ads Smart Campaign
alex-team
Alex Chi
Published - 11/16/2023 - 12 min to read
Updated at - 8/14/2024
How to Create a Google Ads Smart Campaign and Boost your E-commerce Revenue
Track Button Click events using Google Tag Manager
alex-team
Alex Chi
Published - 11/16/2023 - 5 min read
Updated at - 8/14/2024
Track Button Click events using Google Tag Manager
Google Ads for eCommerce: 9 Steps
alex-team
Alex Chi
Published - 11/16/2023 - 5 min read
Updated at - 8/14/2024
Google Ads for eCommerce: 9 Steps to Start Increasing Online Sales
 YouTube Ads
Tatiana Molenko
Tatiana Molenko
Published - 11/16/2023 - 5 min read
Updated at - 8/14/2024
Youtube Ads Best Practices: 11 Tips For Creating Ads That Win
Google Performance Max
alex-team
Alex Chi
Published - 11/16/2023 - 3 min read
Updated at - 8/14/2024
Google Performance Max campaigns: 7 Things to Know before you start
7 effective Facebook Ads Scripts
Thomas Moen
Thomas Moen
Published - 11/13/2023 - 5 min read
Updated at - 8/14/2024
7 effective Facebook Ads Scripts
Google Ads Remarketing for E-commerce
alex-team
Alex Chi
Published - 11/13/2023 - 5 min read
Updated at - 8/14/2024
In-Depth Guide to Google Ads Remarketing for E-commerce
How to promote your Amazon product on Facebook
Thomas Moen
Thomas Moen
Published - 11/10/2023 - 5 min read
Updated at - 8/14/2024
How to promote your Amazon product on Facebook
Facebook Lookalike Audiences
Thomas Moen
Thomas Moen
Published - 11/10/2023 - 3 min read
Updated at - 8/14/2024
Facebook Lookalike Audiences: the one and only guide you'll ever need
Meta AI Advertising Tools
Thomas Moen
Thomas Moen
Published - 11/9/2023 - 3 min read
Updated at - 8/14/2024
What Ecommerce Businesses Should Know about Meta AI Advertising Tools
Google Ads keyword match types: a detailed overview
alex-team
Alex Chi
Published - 11/9/2023 - 5 min read
Updated at - 8/14/2024
Google Ads keyword match types: a detailed overview
Google Smart Shopping
alex-team
Alex Chi
Published - 11/3/2023 - 5 min read
Updated at - 8/14/2024
Google Smart Shopping - A Comprehensive Guide on Ad Campaigns
The Beginner's Guide to Google Ad Grants
alex-team
Alex Chi
Published - 11/3/2023 - 3 min read
Updated at - 8/14/2024
The Beginner's Guide to Google Ad Grants
A Guide to Facebook Ads Objectives
Thomas Moen
Thomas Moen
Published - 11/3/2023 - 5 min read
Updated at - 8/14/2024
A Guide to Facebook Ads Objectives
Meta Ads retargeting for Ecommerce
Thomas Moen
Thomas Moen
Published - 11/3/2023 - 5 min read
Updated at - 8/14/2024
Mastering Meta Retargeting Ads for Ecommerce
The Ultimate Guide to Facebook Events Manager
Thomas Moen
Thomas Moen
Published - 11/2/2023 - 5 min read
Updated at - 8/14/2024
The Ultimate Guide to Facebook Events Manager
The Best Guide to Facebook Retargeting Ads You'll Ever Find
Thomas Moen
Thomas Moen
Published - 11/2/2023 - 3 min read
Updated at - 8/14/2024
The Best Guide to Facebook Retargeting Ads You'll Ever Find
Facebook Audience Insights: How to Use Them and Why You Need Them
Thomas Moen
Thomas Moen
Published - 11/1/2023 - 5 min read
Updated at - 8/14/2024
Facebook Audience Insights: How to Use Them and Why You Need Them
How to get more conversions with your Facebook Ads
Thomas Moen
Thomas Moen
Published - 11/1/2023 - 5 min read
Updated at - 8/14/2024
How to get more conversions with your Facebook Ads
Google Shopping: 8 actions to get better audience targeting
alex-team
Alex Chi
Published - 11/1/2023 - 5 min read
Updated at - 8/14/2024
Google Shopping: 8 actions to get better audience targeting
A Guide to Facebook Ad Creatives
Thomas Moen
Thomas Moen
Published - 11/1/2023 - 5 min read
Updated at - 8/14/2024
A Guide to Facebook Ad Creatives
How to target the right people on Facebook
Thomas Moen
Thomas Moen
Published - 11/1/2023 - 5 min read
Updated at - 8/14/2024
How to target the right people on Facebook
Ecommerce with Facebook Ads
Thomas Moen
Thomas Moen
Published - 11/1/2023 - 5 min read
Updated at - 8/14/2024
Ecommerce with Facebook Ads: What Value Can They Bring to The Table
Facebook Ads Library
Thomas Moen
Thomas Moen
Published - 10/30/2023 - 4 min read
Updated at - 8/14/2024
Facebook Ads Library: What It Is, How to Use it, and Why Your Business Needs It
facebook business manager
Thomas Moen
Thomas Moen
Published - 10/30/2023 - 4 min read
Updated at - 8/14/2024
How to make Facebook Business manager your friend
Facebook Conversions API
Thomas Moen
Thomas Moen
Published - 10/30/2023 - 5 min read
Updated at - 8/14/2024
Facebook Conversions API 101: Everything you need to know
Two factor authentication in Meta Business Manager
Thomas Moen
Thomas Moen
Published - 10/18/2023 - 2 min read
Updated at - 8/14/2024
Why You Need to Use Two Factor Authentication in Meta Business Manager
Meta Advantage+: Why your eCommerce business needs it right now
Thomas Moen
Thomas Moen
Published - 10/13/2023 - 5 min read
Updated at - 8/14/2024
Meta Advantage+: Why your eCommerce business needs it right now
YouTube ads for Newbies
Tatiana Molenko
Tatiana Molenko
Published - 11/3/2023 - 4 min read
Updated at - 8/14/2024
YouTube ads for Newbies: How to Launch & Optimize a YouTube Video Advertising Campaign
How to use Facebook Campaign Budget Optimization
Thomas Moen
Thomas Moen
Published - 11/13/2023
Updated at - 6/19/2024
How to use Facebook Campaign Budget Optimization
How to Set Up Facebook Pixel on Shopify
Thomas Moen
Thomas Moen
Published - 2/26/2024 - 3 min read
Updated at - 6/19/2024
How to Set Up Facebook Pixel on Shopify