How AngleRazor greatly improved its sender reputation and gained an extra 30% revenue from Klaviyo
In 1 month emails moved out of spam and into inboxes and sales began to reflect this.
Table of contents
Key Results
Sign-up Rate (Desktop) : 7.4%.
Sign-up Rate (Mobile) : 9.8%.
Welcome Flow Revenue : Generated £2,304.42.
Abandoned Checkout Flow : Brought in £216.49.
Browse Abandonment Flow : Contributed £345.93.
Email Campaign Performance : 88.9% open rate, 22.2% click rate, 11.1% placed order.
These results were measured and validated through Google Analytics 4 setup & optimization, allowing us to accurately track sign-up rates, flow revenue, and engagement across devices.
Challenges
Before working with us, AngleRazor faced. Before working with us, AngleRazor faced major issues with Email Marketing, including low sender reputation and underperforming automated flows.
- Low sender reputation - emails frequently landed in spam.
- Underperforming automated flows - existing email sequences generated minimal revenue.
- Lack of engagement strategies - no segmentation for high-intent users.
Strategy
To improve email marketing, we:
- Restored Deliverability - turned off low-performing flows to rebuild sender reputation.
- Optimized Segmentation - focused on engaged users for better targeting.
- Implemented Consistent Campaigns - sent weekly emails to establish inbox presence.
- Refined Automated Flows - enhanced structure, triggers, and personalization for:
- Welcome Flow
- Abandoned Checkout Flow
- Browse Abandonment Flow
- Post-Purchase Flow
Healthy sign-up rate
Our pop-up forms performed well, generating 7.4% subscription rates on desktop and 9.8% on mobile. We ran continuous A/B tests to improve these numbers further.
As a Shopify Marketing Agency, we continuously ran A/B tests on pop-up forms to improve subscription rates on both desktop and mobile.
High-performing email flows
Welcome Flow
This flow generated £2,304.42 last month, with an average revenue per recipient of £2.42.
It is made up of 8 emails. All new subscribers from the pop-up forms are automatically added to this flow.
Abandoned Checkout Flow
Sent to customers who started checkout but didn’t complete the purchase. Last month, this flow generated £216.49 with a revenue per recipient of £2.30.
Browse Abandonment Flow
This flow was triggered when users browsed products but did not add anything to their cart. It generated £345.93 last month, with an average revenue per recipient of £1.00.
Client’s Words
UAWC Agency has delivered weekly reports showing the ad investment and the sales achieved as a result.
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