500% Traffic Growth: B2B SEO for a Belgian Accountant Directory

• +500% Organic Traffic: Full recovery and 5x growth from baseline
• All Pages Indexed: Fixed crawl errors and improved visibility
• +80% Page Speed: Cleaned code and optimized assets
• Boosted Local SEO: Improved visibility for local accountant listings
• Improved Conversions: More leads from SEO + directories

Before our intervention, the directory suffered from:

• Broken URLs & 404 Pages post-migration
• Unindexed accountant profiles & blogs
• No structured data / Schema Markup
• Poor page speed & UX
• Missing pagination, which blocked crawl depth for listings
• Low visibility in local SEO

1 Technical SEO Fixes

• Audited and corrected 301 redirects to reclaim lost link equity
  
• Fixed 404s and crawl errors via sitemap & robots optimization
  
• Added pagination for both directories and blog categories
  
• Improved Core Web Vitals and mobile performance
  

2 Structured SEO Enhancements

• Implemented schema markup (local business + FAQ + article)
  
• Added internal linking to boost crawlability and link equity flow
  
• Improved SEO content structure on category pages
  

3 Content & Indexing

• Created new indexable landing pages for accountant locations
  
• Added LSI terms for better semantic targeting (e.g. accountant SEO, local seo lead generation)
  

4 Local SEO Strategy

• Targeted "local seo business" and "accountant seo" keywords
  
• Ensured listings included NAP consistency and rich results eligibility
  

5 B2B SEO Strategy

• Positioned the platform as a B2B content marketing hub
  
• Focused on b2b seo content and best practices to attract service providers
  
• Supported long-tail keywords like "hire seo agency for b2b companies" and "b2b seo best practices"

Jason Pyers

COO, Trot Pets

Creative team with deep expertise

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Leonid Shipulya

Cr. Director, Int'l Payment Co

Search rankings and ROI surged 300%

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