500% Traffic Growth: B2B SEO for a Belgian Accountant Directory
Over 6 months, we implemented a tailored SEO strategy that restored visibility, fixed indexing issues, and delivered over 500% organic traffic growth.
Table of contents
Problem
After a failed website migration, the directory lost most of its organic visibility. Key SEO foundations were broken, and pages stopped indexing properly.
Main Issues:
- Broken URLs and 404 errors post-migration
- Unindexed accountant profiles and blogs
- Missing structured data and schema markup
- Poor Core Web Vitals and low page speed
- No pagination, limiting crawl depth
- Weak local SEO visibility for accountant listings
How We Fixed It
We designed a 5-part recovery and growth framework combining technical, local, and B2B SEO improvements as part of our SEO Services focused on post-migration recovery.
1. Technical SEO Fixes
Audited and corrected 301 redirects to recover lost link equity. This process was supported by our Google Tag Manager services, ensuring accurate tracking validation after redirects and technical fixes.
- Fixed 404s and crawl errors through sitemap and robots.txt optimization
- Added pagination for directory and blog listings
- Improved Core Web Vitals and mobile page speed
2. Structured SEO Enhancements
- Implemented schema markup (LocalBusiness + FAQ + Article)
- Strengthened internal linking for better crawlability and equity flow
- Optimized content hierarchy on category pages
3. Content & Indexing
- Created new indexable landing pages for accountant locations
- Added LSI and long-tail keywords for semantic targeting
4. Local SEO Strategy
- Targeted “local seo business” and “accountant seo” keywords
- Ensured NAP consistency across all listings
5. B2B SEO Strategy
- Positioned the directory as a B2B content hub, supported by targeted authority growth through our Link Building Services
- Focused on expert content and long-tail service-intent keywords
Results
After 6 months, the website fully recovered and surpassed its pre-migration traffic.
Performance Highlights:
- +500% Organic Traffic — complete visibility recovery and 5× growth
- All Pages Indexed — fixed crawling and canonicalization issues
- +80% Page Speed — improved Core Web Vitals
- Boosted Local SEO — more leads from accountant directories
- Improved Conversions — consistent lead growth from SEO
Client’s Words
UAWC Agency has delivered weekly reports showing the ad investment and the sales achieved as a result.
Read review on
Get an SEO Recovery & Growth Plan That Helped 300+ Businesses Regain Traffic Fast
Skip months of testing - we’ve recovered dozens of sites after failed migrations and traffic drops. We’ll show you exactly how to fix technical SEO and boost your visibility in weeks.
