HelseFix operated in a highly trust-sensitive healthcare niche, where users often search for solutions to pain or physical issues but hesitate before committing to online treatment.

The Google Ads account attracted search traffic, yet conversions were inconsistent. Different types of intent - informational, condition-specific, and booking-ready - were mixed within the same campaigns, reducing relevance and efficiency.

As a result, the account lacked predictability and clear control over booking volume.

• Rebuilt Search campaigns around treatment-level intent, separating condition-specific and high-intent queries
• Refined ad messaging to focus on clarity, credibility, and personal care, rather than aggressive conversion triggers
• Structured campaigns to protect high-intent demand and avoid budget dilution
• Introduced Performance Max as a supporting channel, reinforcing Search instead of replacing it
• Aligned campaign structure with the real decision process users follow before starting treatment

• More consistent flow of qualified bookings
• Improved alignment between spend and conversions
• Reduced volatility in performance
• Google Ads evolved into a reliable acquisition channel rather than a testing ground

With a solid Google Ads foundation in place, the account has clear potential for further scaling by expanding treatment-specific coverage and strengthening remarketing for returning users.