Mergado Optimizes Meta Ads: 90% Sales Growth 📈
Catalog ad redesign with Mergado increased purchases by 90% and cut CPA by 50% on Meta Ads.
Table of contents
Vertical: eCommerce
Niche: Phone store
Market: Ukraine
Platform: Meta ads
Problem
The ad catalog displays were generic and lacked important information in the visual elements, making them less engaging for users.
How we fixed it
We used the Mergado App to create a new design for the catalog ads. Key updates included adding elements such as: price, logo, credit options, CTA buttons, and adjusting the product display scale to ensure proper visibility.
Results
🤯 The new design led to a 90% increase in purchases and a 50% reduction in CPA on Meta Ads.
According to GA4 data, actual purchases increased by 50%, and CPA decreased by 39%.
Design Example:
This design is currently a temporary, test version. Our team is actively working on further improving the ad formats and design to achieve even better results.
Client’s Words
UAWC Agency helped us achieve strong results across Meta Ads, Google Ads, and email marketing. They reduced our cost per order, met all key KPIs, and enabled us to scale our budget with confidence. The team delivered everything on time and communicated clearly throughout the process.
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