How we Recovered AND Increased Organic Traffic by 45%+
We stabilized search visibility, eliminated technical and content conflicts, and rebuilt page relevance to restore sustainable organic growth.
Table of contents
Problem
How We Fixed It
Results
Client’s Words
Problem
- Outdated page templates generating duplicate and competing URLs
- Weak internal linking, especially for priority pages
- Irrelevant and duplicated meta titles
- Overloaded content that mixed multiple topics on one page
As a result, search visibility was unstable:
- Average position remained around 21
- Impressions and clicks stagnated across multiple commercial clusters
- Organic conversions declined.
How We Fixed It
1. Technical Cleanup and URL Structure Optimized
2. Meta Title Optimized
3. Content Refreshed and Restructured
4. Internal Linking Optimization
Results
- Average position improved from ~21 to ~13
- Search Console impressions increased across major clusters
- Clicks increased by + 45%
- Indexation became faster due to the simplified structure
- Organic traffic stabilized and moved into growth
Client’s Words
Sergii Iushchenko
COO, Freezvon
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