How an Ozone Generators Retailer increased revenue by 300%
Within 7 months consumers who didn't know this brand became loyal customers.
Table of contents
Key Results
Video Views Campaign : ROAS 5 with a CPA of 34.2 NOK.
Website Conversions (Video Audience) : Achieved ROAS of 6.5.
Remarketing Campaign : ROAS stabilized at 4.
Interest Targeting Campaigns : Delivered ROAS of 7.
With a 300% revenue increase, we built a marketing funnel from scratch using Meta Ads, organic engagement, and audience segmentation.
Challenges
Before partnering with us, the client had minimal visibility and sales. Key issues:
- No brand awareness – No existing audience or social presence.
- Low traffic & engagement – Limited interest in the product category.
- No sales funnel – Customers weren’t nurtured or retargeted.
Strategy
We structured Meta Ads around three core elements:
- Video Views & Website Conversions
- Remarketing Campaigns
- Interest Targeting Campaigns
Additionally, we grew organic Meta traffic to enhance long-term brand awareness.
1. Video Views & Website Conversions
- Educated audiences on ozone generators and their benefits.
- Targeted car owners, homeowners, and boat enthusiasts.
Performance:
- Video Views Campaign - ROAS 5 | CPA 34.2 NOK
- Website Conversions Campaign - ROAS 6.5
2. Remarketing Campaigns
- Audience 1: Visitors from the last 5 days (high intent).
- Audience 2: Visitors from the last 30 days, excluding the 5-day segment.
Performance: ROAS 4 (best results from 30-day audience).
3. Interest Targeting Campaigns
Custom creatives tailored to:
- Car Owners – Odor removal in vehicles.
- Boat Enthusiasts – Use in boats, yachts, and gear storage.
- Homeowners – Improved indoor air quality.
Performance: ROAS 7
4. Organic Traffic Growth
- Published content showcasing product benefits.
- Shared educational insights with links to the eCommerce store.
- Encouraged community engagement.
Result: 2000% increase in organic traffic.
We Have Over 1000 Positive Reviews
UAWC Agency's work has resulted in significant ROAS with synergy between ad channels. UAWC Agency leads a communicative and organized process with constant follow-ups. The client also praises the team's ability to overcome any issue that arises.
Thanks to UAWC Agency, the client saw an increase in bookings and revenue. The team has managed the engagement well. They finish tasks on time and are highly responsive to the client. Their in-depth knowledge in their field is also highly commendable. Overall, the partnership is a success.
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