How an Ozone Generators Retailer increased revenue by 300%
Within 7 months consumers who didn't know this brand became loyal customers.
Table of contents
Key Results
Video Views Campaign : ROAS 5 with a CPA of 34.2 NOK.
Website Conversions (Video Audience) : Achieved ROAS of 6.5.
Remarketing Campaign : ROAS stabilized at 4.
Interest Targeting Campaigns : Delivered ROAS of 7.
With a 300% revenue increase, we built a marketing funnel from scratch using Meta Ads, organic engagement, and audience segmentation.
Challenges
Before partnering with us, the client had minimal visibility and sales. Key issues:
- No brand awareness – No existing audience or social presence.
- Low traffic & engagement – Limited interest in the product category.
- No sales funnel – Customers weren’t nurtured or retargeted.
Strategy
We structured Meta Ads around three core elements:
- Video Views & Website Conversions
- Remarketing Campaigns
- Interest Targeting Campaigns
Additionally, we grew organic Meta traffic to enhance long-term brand awareness.
1. Video Views & Website Conversions
- Educated audiences on ozone generators and their benefits.
- Targeted car owners, homeowners, and boat enthusiasts.
Performance:
- Video Views Campaign - ROAS 5 | CPA 34.2 NOK
- Website Conversions Campaign - ROAS 6.5
2. Remarketing Campaigns
- Audience 1: Visitors from the last 5 days (high intent).
- Audience 2: Visitors from the last 30 days, excluding the 5-day segment.
Performance: ROAS 4 (best results from 30-day audience).
3. Interest Targeting Campaigns
Custom creatives tailored to:
- Car Owners – Odor removal in vehicles.
- Boat Enthusiasts – Use in boats, yachts, and gear storage.
- Homeowners – Improved indoor air quality.
Performance: ROAS 7
4. Organic Traffic Growth
- Published content showcasing product benefits.
- Shared educational insights with links to the eCommerce store.
- Encouraged community engagement.
Result: 2000% increase in organic traffic.
Client’s Words
UAWC Agency's work has resulted in significant ROAS with synergy between ad channels.
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