Team, I want to show you an example of a successful launch of ad campaigns from scratch for the trader.co.uk project, where we achieved great results from the ground up.

The project was launched from scratch. The client needed to go live as quickly as possible and start generating leads at the lowest possible cost within a limited budget.

Main issue: Launching advertising campaigns from zero with no existing content and no historical conversion data.

• Implemented accurate tracking for both Google and Meta.
• Conducted in-depth market and competitor research.
• Identified and highlighted the product’s strongest advantages compared to competitors.
• Launched priority campaigns that had the highest potential to deliver fast results based on our experience with the client’s second project in the same niche.

Implementation Process

• Conducted fresh keyword research across competitor and generic intent clusters.
• Developed a creative brief and produced ad creatives based on best practices from the client’s second project.
• Launched priority campaigns for the niche:
  • Google Ads: Competitor and Generic Intent Search campaigns
  • Meta Ads: Website Conversion campaigns with interest-based targeting relevant to the niche, plus Remarketing campaigns
    
• After one week and once sufficient conversion data was collected, we migrated to smart bidding via A/B testing. This significantly reduced CPA and exceeded the client’s expectations (from a KPI of £8 down to £5 and below).
• Reallocated the budget between channels to maximize the number of conversions at the lowest possible cost within the fixed budget.

From the start of the project:

Current results:

William Fletcher

Chief Executive, Car.co.uk

UAWC are an amazing team. Deep SME expertise in all things PPC / analytics etc, very well organised, entrepreneurial. Would highly recommend them.

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