How WonderInn increased bookings by 866.67%
In 3 months the client learned how to optimise its ads and saw demand flow in.
Table of contents
Key Results
Google Ads
- Bookings: Increased from 21 to 203 in three months (+866.67%).
- Amount Spent: NOK 27,714.93.
- Revenue: Grew from €6,815.52 to €70,503.79.
- ROAS: Achieved 4.99.
Meta Ads
- Revenue: Generated NOK 261,792.00.
- ROAS: Improved to 6.97.
Over 3 months, we scaled WonderInn’s performance across Google and Meta Ads, increasing bookings by 866.67% while improving efficiency.
Challenges
Before our partnership, Google Ads was the primary traffic source, generating an average of 3+ weekly bookings. While campaigns were functional, growth potential was untapped. Key challenges included:
- Google Ads Lacked Optimisation – Poor segmentation and bidding strategies.
- Landing Pages Needed Refinement – Traffic was not converting efficiently.
- Meta Ads Were Underutilised – No advanced targeting strategies were in place.
Google Ads
We conducted structured experiments to enhance cost efficiency and booking volume.
1. Search Campaign – STAG via SKAG
We applied Single Theme Ad Group (STAG) and Single Keyword Ad Group (SKAG) strategies to English and Norwegian campaigns.
- ENG Bookings: +81.25%
- ENG Revenue: NOK 14,277.55 (+45.90%)
- ENG ROAS: 2.90
2. Landing Page Optimisation
After analysing top-performing campaigns, we optimised key landing pages and applied updates across all campaigns.
- Bookings: +581.11%
- Revenue: NOK 126,920.58 (+1,004.24%)
- Campaign ROAS: 5.74
3. Brand Keyword Strategy Revision
We shifted from Target Impression Share to tROAS (Target ROAS) to lower costs while maintaining performance.
- Bookings: +11.46%
- Revenue: NOK 74,171.33 (+272%)
- ROAS: 19.58
Best-performing Google Ads
English version:
Norwegian version:
Meta Ads
We restructured campaigns to utilise Advantage+ automation and high-intent remarketing.
1. Advantage+ Campaign
- Automated audience expansion and AI-driven ad placements.
- Generated high-volume, low-cost bookings.
2. Warm Segment Campaigns
- Retargeted website visitors and engaged users on Instagram and Meta.
- Focused on high-value actions like booking page visits and abandoned carts.
Best-performing Meta Ads
Client's Words
Client’s Words
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