How WonderInn increased bookings by 866.67%

Key Results

Google Ads

• Through focused Google Ads management, we scaled bookings efficiently while maintaining strong profitability:(+866.67%).
• Amount Spent: NOK 27,714.93.
• Revenue: Grew from €6,815.52 to €70,503.79.
• ROAS: Achieved 4.99.

Meta Ads

• Revenue: Generated NOK 261,792.00.
• ROAS: Improved to 6.97.

Over 3 months, we scaled WonderInn’s performance across Google and Meta Ads, increasing bookings by 866.67% while improving efficiency.

Challenges

Before our partnership, Google Ads was the primary traffic source, generating an average of 3+ weekly bookings. While campaigns were functional, growth potential was untapped. Key challenges included:

• Google Ads Lacked Optimisation – Poor segmentation and bidding strategies.
• Landing Pages Needed Refinement – Traffic was not converting efficiently.
• Meta Ads Were Underutilised – No advanced targeting strategies were in place.

Google Ads

We conducted structured experiments to enhance cost efficiency and booking volume.

1. Search Campaign – STAG via SKAG

We applied Single Theme Ad Group (STAG) and Single Keyword Ad Group (SKAG) strategies to English and Norwegian campaigns.

• ENG Bookings: +81.25%
• ENG Revenue: NOK 14,277.55 (+45.90%)
• ENG ROAS: 2.90

2. Landing Page Optimisation

After analysing top-performing campaigns, we optimised key landing pages as part of our SEO Services, applying data-driven updates across all campaigns.

• Bookings: +581.11%
• Revenue: NOK 126,920.58 (+1,004.24%)
• Campaign ROAS: 5.74

3. Brand Keyword Strategy Revision

We shifted from Target Impression Share to tROAS (Target ROAS) to lower costs while maintaining performance.

• Bookings: +11.46%
• Revenue: NOK 74,171.33 (+272%)
• ROAS: 19.58

Best-performing Google Ads

Meta Ads

We restructured campaigns to utilise Advantage+ automation and high-intent remarketing through our Meta Ads Services to Scale.

1. Advantage+ Campaign

• Automated audience expansion and AI-driven ad placements.
• Generated high-volume, low-cost bookings.

2. Warm Segment Campaigns

• Retargeted website visitors and engaged users on Instagram and Meta.
• Focused on high-value actions like booking page visits and abandoned carts.

Best-performing Meta Ads

Client's Words

Client’s Words

Alexis E.

Founder, Silvering

Agile, patient, data-driven team

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