How WonderInn increased bookings by 866.67%

SEO Performance

• Clicks: Increased from 49 to 5.3k.
• Impressions: Increased from 503 to 81.1k.
• Backlinks: Gained +397 new backlinks.
• Referring Domains: Increased by +95.
• Domain Rating: Improved by +6.
• URL Rating: Increased by +12.
• Keyword Rankings: Ranked for +430 new target keywords.
• Top 3 Keyword Rankings: Achieved for 22 non-branded keywords.
• Top 10 Keyword Rankings: Achieved for 43 target keywords.

Google Ads

• Bookings: Increased from 21 to 203 in three months (+866.67%).
• Amount Spent: NOK 27,714.93.
• Revenue: Grew from NOK 6,815.52 to NOK 138,414.47.
• ROAS: Achieved 4.99.

Meta Ads

• Revenue: Generated NOK 261,792.00.
• ROAS: Improved to 6.97.

Over 3 months, we scaled WonderInn’s performance across SEO, Google, and Meta Ads, significantly improving organic visibility and increasing bookings by 866.67%.

WonderInn, a Norwegian accommodations website, faced significant challenges following a redesign:

• Minimal online presence – Low search visibility resulted in little to no traffic.
• No blog strategy – Lack of structured content prevented organic discovery.
• Technical SEO issues – Crawling, indexing, and metadata problems affected rankings.
• Google Ads lacked optimisation – Poor segmentation and bidding strategies limited growth.
• Landing pages needed refinement – Traffic was not converting efficiently.
• Meta Ads were underutilised – No advanced targeting strategies were in place.

To gain traction, WonderInn needed a structured SEO and PPC strategy to improve both visibility and conversion rates.

1. On-Page SEO Enhancements

• Conducted a comprehensive SEO audit to fix crawling and indexing issues.
• Optimised title tags, meta descriptions, and H1 tags for higher search rankings.
• Implemented structured data to improve product snippets in search results.

2. Off-Page SEO & Backlink Strategy

• Analysed backlink profile and implemented a targeted backlink strategy.
• Built high-quality backlinks on 68 high Domain Authority (DA) websites.
• Strengthened domain authority through consistent link-building efforts.

3. Content Strategy & Blog Optimisation

• Created a blog section with SEO-optimised articles.
• Introduced author pages to establish credibility and expertise.
• Targeted 430+ relevant keywords, securing Top 3 rankings for 22 non-branded keywords and Top 10 rankings for 43 target keywords.

We conducted structured experiments to enhance cost efficiency and increase booking volume.

1. Search Campaign – STAG via SKAG

• Applied Single Theme Ad Group (STAG) and Single Keyword Ad Group (SKAG) strategies to English and Norwegian campaigns.
• ENG Bookings: +81.25%.
• ENG Revenue: NOK 14,277.55 (+45.90%).
• ENG ROAS: 2.90.

2. Landing Page Optimisation

• After analysing top-performing campaigns, we optimised key landing pages and applied updates across all campaigns.
• Bookings: +581.11%.
• Revenue: NOK 126,920.58 (+1,004.24%).
• Campaign ROAS: 5.74.

3. Brand Keyword Strategy Revision

• Shifted from Target Impression Share to tROAS (Target ROAS) to lower costs while maintaining high performance.
• Bookings: +11.46%.
• Revenue: NOK 74,171.33 (+272%).
• ROAS: 19.58.

Best-Performing Google Ads

We restructured Meta Ads campaigns to utilise automation and high-intent remarketing strategies.

1. Advantage+ Campaign

• Leveraged AI-driven ad placements for automated audience expansion.
• Generated high-volume, low-cost bookings.

2. Warm Segment Campaigns

• Retargeted website visitors and engaged users on Instagram and Meta.
• Focused on high-value actions like booking page visits and abandoned carts.

Best-Performing Meta Ads