Co-founder of UAWC Agency
Currently:
Brand Strategist
Resides in:
Kyiv, Ukraine
Education:
Kyiv National University of Construction and Architecture
Expertise:
PPC and Digital Strategy, E-commerce Expertise, Consulting and Workshops
Summary
- Co-founder of UAWC Agency, a performance marketing firm specializing in e-commerce growth
- 10+ years of experience in digital marketing and paid media strategy
- Expert in PPC, conversion optimization, and e-commerce advertising across Google, Meta, Amazon, and TikTok
- Has overseen over $100 million in ad spend for clients across diverse industries
- Passionate about helping businesses scale through measurable, ROI-driven marketing systems
Experience
- Built and led a globally distributed team of marketing professionals
- Helped UAWC achieve Premier Google Partner status and recognition from Clutch, Shopify, and Meta
- Spearheaded campaigns that significantly improved ROAS and customer acquisition for e-commerce brands
Quote from Ivan Gurin
"Small businesses drive the economy. My goal is to turn them into digital success stories."
Author posts
Setting Up Google Merchant Center
How We Turned $250K into ROAS 8: A PPC Transformation Story
UAWC has retained Google Premier Partner Status
ChatGPT use cases for businesses: What we've learned from one year of using it.
Email Deliverability in 2025: How to Avoid the Spam Folder (5-Minute Fix for Ecommerce Brands)
Check list to Make a Video for TikTok Ads
Clutch Recognizes UAWC Agency Among The Best Advertising & Marketing Firms
Using AI for eCommerce 15 Tools You Need to Try
11 Simple E-commerce Tips to Maximize Your Company’s Profit
Ecommerce Web Design: How to Make an ECommerce Website that Sells