Co-founder of UAWC Agency
Currently:
Brand Strategist
Resides in:
Kyiv, Ukraine
Education:
Kyiv National University of Construction and Architecture
Expertise:
PPC and Digital Strategy, E-commerce Expertise, Consulting and Workshops
Summary
- Co-founder of UAWC Agency, a performance marketing firm specializing in e-commerce growth
- 10+ years of experience in digital marketing and paid media strategy
- Expert in PPC, conversion optimization, and e-commerce advertising across Google, Meta, Amazon, and TikTok
- Has overseen over $100 million in ad spend for clients across diverse industries
- Passionate about helping businesses scale through measurable, ROI-driven marketing systems
Experience
- Built and led a globally distributed team of marketing professionals
- Helped UAWC achieve Premier Google Partner status and recognition from Clutch, Shopify, and Meta
- Spearheaded campaigns that significantly improved ROAS and customer acquisition for e-commerce brands
Quote from Ivan Gurin
"Small businesses drive the economy. My goal is to turn them into digital success stories."
Author posts
Setting Up Google Merchant Center
5 PPC errors we found during audits that crushed client's ROAS
UAWC has retained Google Premier Partner Status
ChatGPT use cases for businesses: What we've learned from one year of using it.
Email Deliverability in 2025: How to Avoid the Spam Folder (5-Minute Fix for Ecommerce Brands)
Check list to Make a Video for TikTok Ads
Clutch Recognizes UAWC Agency Among The Best Advertising & Marketing Firms
Using AI for eCommerce 15 Tools You Need to Try
11 Simple E-commerce Tips to Maximize Your Company’s Profit
Ecommerce Web Design: How to Make an ECommerce Website that Sells