Is Privacy-Blocked Data Hurting Your Business? What is Server Side Tracking:
Browser updates and cookie blocking are creating blind spots in your analytics, leaving you guessing about customer behavior.
Strategic partners
How much money are you leaving on the table
- Right now? -
Every day without server side tracking management, your e-commerce data becomes increasingly unreliable and incomplete.
You might be making marketing decisions, but they're based on flawed information as privacy changes block your tracking. You're optimizing campaigns with only a partial view of customer behavior.
Why does it happen?
The system
Here's how it works
90-Day
Roadmap
Weekly
Sprints
Weekly
Reports
Server Side Tracking That Protects Your Data
Audit & Data Gaps
Tracking audit & data loss detection
Attribution gaps & accuracy analysis
Server Setup & Migration
Server-side tracking implementation
Seamless switch without data loss
Privacy & Performance
Privacy-compliant data collection
Reliable analytics for ads & decisions
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Frequently Asked Questions
GTM Server-Side, Conversions API & Cookieless Tracking
Server-side tracking means different things depending on what's actually broken. Here's what we set up, specifically.
GTM server-side container setup — moving your tags off the browser and onto a server you control, so ad blockers and browser restrictions stop deciding what data you get to see.
Meta and Facebook Conversions API — sending purchase and lead events straight from your server to Meta, so iOS and browser restrictions don't quietly delete your best conversion data.
Enhanced conversions for Google Ads — matching hashed customer data to ad clicks, so Google can credit conversions it would otherwise lose.
Cookieless tracking — for when consent rates are low or a browser blocks third-party cookies outright, we build tracking that still works without relying on them.
If you're on Shopify, this all needs to work with Shopify's checkout, which behaves differently than most other platforms. We set it up to survive Shopify's own restrictions, not just work in a demo.
Still wondering if SST can help your specific business?
