From zero PPC to +562% revenue. In 6 months.
Bekka Fashion ran no paid ads — only organic and Instagram. We tested 11 PPC experiments across Facebook and Google, kept what worked, and turned paid acquisition into a 7-figure revenue channel — without ROAS dropping below 5.
Table of contents
01 · The Problem
Strong organic. Zero paid. A growth ceiling.
Bekka Fashion had built a sustainable Norwegian DTC brand on organic Google traffic and Instagram alone — but had never run a single paid ad. To grow beyond the organic ceiling, they needed paid acquisition. The brief had two conditions: maximize revenue from new PPC channels, and never let ROAS drop below 5 — even during experimentation. No burning the budget on guesses.
02 · The Strategy
11 experiments. Test, kill, scale.
Two channels, one rule: hold ROAS above 5 from day one. We launched broad on both Facebook and Google Ads, ran 11 experiments in parallel — six on Facebook, five on Google — and measured everything through a fresh GA4 + Facebook Pixel setup. Anything that cleared the bar stayed and got more budget. Anything that didn't was shut down within weeks.
03 · The Results
Six months. Two channels. One growth curve.
04 · Work samples
The ads that did the heavy lifting.
05 · Client's Words
What they said after.
Working with this team has been a game-changer for us. They’re professional, data-driven and truly care about our growth. Thanks guys for your help!
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