How GlobusPlus Mobile Banking introduced in-app analytics from scratch

SDK Integration : Implemented Firebase, Meta, and AppsFlyer SDKs in iOS and Android apps.

Tracking Accuracy : Enabled precise monitoring of app installs and in-app events across media sources.

Marketing Attribution : Improved data-driven campaign optimization through enhanced attribution.

Meta Ads Conversion Tracking : Activated to boost campaign efficiency and performance.

GlobusPlus lacked a proper mobile analytics setup, making campaign optimization and user retention strategies difficult. We designed and implemented a complete in-app analytics solution to:

• Track app installs and post-install actions accurately.
• Analyze user behavior and engagement.
• Ensure precise attribution across multiple ad platforms.

• Integrated Firebase SDK into Android and iOS apps.
• Conducted app functionality analysis and provided technical specifications.
• Enabled tracking of key in-app events (e.g., registrations, transactions, engagement).
• Allowed detailed behavioral analysis and product insights within Firebase.

• Implemented Meta SDK event logging without third-party tools.
• Enabled tracking of key events for Meta Ads conversion optimization.
• Allowed direct use of app events for Meta campaign targeting.
• Improved audience targeting and ad performance by optimizing for high-value app events.

• Integrated AppsFlyer SDK for precise attribution across Google, Meta, TikTok, and other platforms.
• Configured in-app event tracking for marketing analysis.
• Ensured accurate install data for every ad platform used by GlobusPlus.
• Enabled multi-channel attribution, deeper campaign insights, and better budget allocation.