From 20K to 131K Clicks in 8 Months with SEO Content Strategy
We reversed a long-term visibility decline by realigning content with search intent, rebuilding page structure, and restoring relevance across priority pages.
Table of contents
Our team built and developed the website from the ground up and has been fully responsible for its structure, content, SEO strategy, metadata, and ongoing organic growth over multiple years.
About the Client
Kodl.in.ua is the official website of the Kyiv Regional Children’s Hospital, a public medical institution providing specialized care for children across the Kyiv region.
We have been supporting the hospital for several years. The hospital primarily serves families from rural and socially vulnerable communities who rely on public healthcare.
Since the beginning of the war in Ukraine, the hospital has continued operating near the frontline in Boyarka, providing medical care to patients from affected and formerly occupied areas. Despite the risks, the medical staff remained in place and continued their work, ensuring uninterrupted care for children during the most critical period.
Problem
After multiple site updates, key pages on kodl.in.ua lost alignment with search intent and page structure requirements.
Although the website remained technically stable, important sections became less relevant for core queries. As a result, Google began downgrading these pages, causing a noticeable drop in organic visibility and traffic.
Important pages dropped in search, even though overall site health looked stable.
How We Fixed It
The recovery centered on restoring relevance and improving the way content matched search queries:
Content Diagnosed
We identified pages that lost visibility due to mismatched search intent, overlapping topics, and diluted content relevance.
Relevance Restored
Pages were refocused around actual user intent, keyword noise and internal competition were removed, and content structure was aligned with search demand, resulting in stable ranking growth.
Metadata Rebuilt
Titles and meta descriptions were fully rebuilt to reflect real search behavior, eliminate duplication, and improve clarity for both users and search engines.
After stabilizing core pages, we expanded the strategy by creating new SEO-optimized content aligned with validated search demand.
Technical Adjustments
We fixed mismatched Headings hierarchies, removed accidental duplicates, and improved mobile loading speed.
Results
- Pages regained relevance, which improved average positions.
- During the 8-month optimization period, the website grew from 20.1k clicks and 352k impressions to 131k clicks and 3.02M impressions.
- Google reindexed all updated pages without delays.
- Visibility across the site became more consistent.
Together, these changes reversed the decline and created a stable foundation for long-term organic growth.
Client’s Words
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