The Hidden Profit Leak: How We Found What Three Previous Agencies Missed
Table of contents
01 · The Problem
Revenue stuck for 4 months. Every fix made it worse.
Nav, the founder of Lens2me, did everything right. Solid conversion rate. Healthy AOV. Clean campaign structure. And yet revenue had been frozen at the same ceiling for four months. Every change made things worse — ROAS dropped from 5.1 to 2.9 in two weeks with no clear cause. He'd already fired one agency.
"I'm starting to think the problem is me." — Nav Lalji, Founder, Lens2me
It wasn't him. We saw the same pattern across two other clients — QKorean and Petsify. Three different stores. Three different niches. Three previous agencies. Same broken thing, hiding in the same place.
02 · The Strategy
We didn't touch the campaigns.
Most agencies in this situation rebuild campaigns, switch to Performance Max, or rework bids. We did the opposite — we ignored the campaigns entirely and pulled the product feed in Merchant Center. That's where the money was leaking. We found four problems, in different combinations, across all three stores.
03 · The Results
Same budget. Same products. Same market.
04 · Client's Words
What they said after.
Great cooperation with UAWC - we saw clear improvements in both efficiency and results.
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Working with UAWC significantly improved our campaign performance. We achieved more stable sales and better control over our ad spend.
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