How GlobusPlus Mobile Banking introduced in-app analytics from scratch
Within 8 months the client had proper attribution and measurement tools and could use their higher quality data to get results.
Table of contents
Key Results
SDK Integration : Implemented Firebase, Meta, and AppsFlyer SDKs in iOS and Android apps.
Tracking Accuracy : Enabled precise monitoring of app installs and in-app events across media sources.
Marketing Attribution : Improved data-driven campaign optimization through enhanced attribution.
Meta Ads Conversion Tracking : Activated to boost campaign efficiency and performance.
Challenges
GlobusPlus lacked a proper mobile analytics setup, making campaign optimization and user retention strategies difficult. This issue was addressed by implementing a full Google Analytics 4 setup & optimization tailored for mobile apps, enabling reliable event tracking and behavioral analysis.
We designed and implemented a complete in-app analytics solution to:
- Track app installs and post-install actions accurately.
- Analyze user behavior and engagement.
- Ensure precise attribution across multiple ad platforms.
Firebase SDK Integration
To centralize and control in-app event logic, we used Google Tag Manager services to manage event structures and data consistency across platforms.
- Integrated Firebase SDK into Android and iOS apps.
- Conducted app functionality analysis and provided technical specifications.
- Enabled tracking of key in-app events (e.g., registrations, transactions, engagement).
- Allowed detailed behavioral analysis and product insights within Firebase.
Meta SDK Integration
- Implemented Meta SDK event logging without third-party tools.
- Enabled tracking of key events for Meta Ads conversion optimization.
- Allowed direct use of app events for Meta campaign targeting.
- Improved audience targeting and ad performance by optimizing for high-value app events.
AppsFlyer SDK Integration
To improve attribution accuracy and data reliability, we complemented the setup with Server Side Tracking, ensuring stable data flow across multiple ad platforms.
- Integrated AppsFlyer SDK for precise attribution across Google, Meta, TikTok, and other platforms.
- Configured in-app event tracking for marketing analysis.
- Ensured accurate install data for every ad platform used by GlobusPlus.
- Enabled multi-channel attribution, deeper campaign insights, and better budget allocation.
Client’s Words
I was sad when the day finally came when all the necessary tools had been integrated into our mobile apps and the project had been completed. It was only a pleasure to work with UAWC specialists!
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