Co-Founder
Currently:
Growth Expert | Brand Strategist at UAWC Agency
Resides in:
Lisbon, Portugal
Education:
Stanford University
Expertise:
Google Ads Campaigns, Performance Optimization, Consulting and Training
Summary
- Co-founder of UAWC Agency, a performance marketing firm specializing in e-commerce growth
- Expert in Google Ads, known for developing high-performing campaigns that drive significant results
- Over a decade of experience in digital advertising and brand strategy
- Recognized for helping businesses maximize their online presence and achieve outstanding ROI
- Offers workshops, training sessions, and personalized consulting to empower businesses in digital advertising
Experience
- Launched and scaled UAWC Agency, achieving Premier Google Partner status
- Developed and managed successful Google Ads campaigns across various industries
- Provided strategic consulting and training to enhance clients' digital advertising outcomes
In Alex’s words:
“Effective advertising can propel any business to new heights. My mission is to create impactful ad campaigns that drive success and growth.”
Author posts
The One Big Problem: How to Identify and Solve Key Issues to Boost eCommerce Results
Google Ads Audit: Diagnose your Marketing Issues and Discover New Opportunities
The Key Email Marketing Metrics an eCommerce Business Owner Should Know
What are Core Web Vitals and why an eCommerce business should care about them
The Law of Small Numbers
UAWC has retained Google Premier Partner Status
Script: Set up Google Ads Campaigns Directly from Google Doc
The Complete Guide to start TikTok Paid Ads
The eCommerce KPIs You Need in Your Report (And Those You Should Stay Away From)
Google Smart Shopping - A Comprehensive Guide on Ad Campaigns
In-Depth Guide to Google Ads Remarketing for E-commerce
Google Ads Audience Segmentation: What you need to know
Google Ads keyword match types: a detailed overview
The Beginner's Guide to Google Ad Grants
CHILDREN’S HOSPITAL OF KYIV – DESPERATELY NEEDS YOUR HELP
A Guide to Google Ads extensions (and ad extension examples)
Impression share 101: what you need to know
Smart Bidding – Everything You Should Know of How to Maximize Conversions
First-party Cookies: What they are and how to set them up
Shopping vs Performance Max Google Ads campaigns
Google Responsive Search Ads: How to bring your sales to the next level
Google Shopping Advertising – 3 steps to maximize your ROAS
The Best Guide to Email Marketing for Small eCommerce Businesses you'll ever find
How to Create a Successful Email Marketing Strategy
Email Marketing: How to Create Landing Pages that Collect Email Addresses
Google Ads for eCommerce: 9 Steps to Start Increasing Online Sales
6 Google Ads Optimization Routines That will Help You Win the Month
How to Build a Winning Ecommerce Branding Strategy
How to use Beprofit for eCommerce Profit Optimization
Track Button Click events using Google Tag Manager
Save Your Money in Google Ads with Universal Negative Keyword Lists
Google Shopping Ads Explained
How to Create a Google Ads Smart Campaign and Boost your E-commerce Revenue
Google Ads Conversions 2024: Master Tracking and Optimization
Google Performance Max campaigns: 7 Things to Know before you start
Google Shopping: 8 actions to get better audience targeting
Google Dynamic search ads: best ways to implement them in your marketing strategy
UAWC Agency Among Top Ten Most Reviewed Digital Marketers in Germany – The Manifest