Try Netflix Ads for $500 — Microsoft Covers the Other $2,500

When it comes to advertising, most brands are solely focused on giants like Google and Facebook. But if you’re overlooking Bing Ads, you’re making a huge mistake. Bing, Yahoo, AOL, and now Netflix ads are all part of a rapidly growing advertising network. And the best part? You can try it for a fraction of the cost — thanks to an exclusive Microsoft partnership voucher that we recently tested with a Direct-to-Consumer (DTC) client. Here’s what happened when we took advantage of this voucher and tested Netflix Ads.

When most brands think of PPC (Pay-Per-Click) advertising, they automatically gravitate towards Google Ads, which is the largest player in the game. But the Bing Ads network offers a great alternative that many overlook. Microsoft’s advertising platform — which includes Bing, Yahoo, AOL, and now Netflix — has been quietly growing its presence and attracting high-intent users who aren’t as exposed to the same level of ad saturation as those on Google.

The Big Opportunity with Bing Ads

While Google Ads dominates in terms of search traffic, Bing Ads are often cheaper, allowing you to achieve lower Cost-Per-Click (CPC) and higher returns. With a fraction of the competition, you can target customers effectively and at a much lower cost.

Now, with the integration of Netflix Ads into the Microsoft network, brands have an even larger opportunity to tap into an entirely new audience.

We recently ran a test for one of our DTC clients using Microsoft’s exclusive partner voucher, which offered a 5x ad credit incentive. Here’s how it works:

• Spend $500 on Microsoft Ads (Bing, Yahoo, AOL, Netflix, etc.)
• Get $2,500 in ad credits from Microsoft

This deal isn’t public, and we only get access to it through our 13-year partnership with Microsoft. With only a few vouchers remaining, we decided to test it with a budget of $500 — leveraging the $2,500 ad credit to see how much we could scale and optimize.

Here’s what we saw after running the campaign:

1. CPC Was 32% Lower Than Google Ads
   • The Cost-Per-Click on Microsoft Ads was 32% lower than what we’d typically see on Google Ads for similar search terms. This gave us an instant cost advantage.
2. Netflix Brought 10M+ Premium Viewers Into the Funnel
   • The Netflix Ads campaign brought in over 10 million premium viewers. This was a huge win, as Netflix users are often highly engaged and ready to make purchasing decisions, especially with tailored ads.
3. Acquisition Costs Dropped 42%

By running ads on the combined Microsoft network (Bing, Yahoo, AOL, and Netflix), we were able to reduce customer acquisition costs by 42%. The combination of Netflix ads and lower CPC on Bing proved to be a highly cost-effective strategy for driving high-quality traffic.

So why did Netflix Ads perform so well, and why should you consider testing Netflix Ads for your brand?

1. Premium Audience Netflix is home to premium, highly engaged viewers. These are people who are willing to pay for their entertainment, meaning they are likely to have a higher disposable income. Targeting this audience gives you access to a demographic that is both affluent and engaged.
2. Lower Competition While Google Ads and Facebook Ads are crowded with advertisers, Netflix Ads via Microsoft are still relatively untapped. This means you face less competition for your audience, allowing you to achieve better targeting and lower acquisition costs.
3. Highly Targeted Advertising Microsoft’s ad platform allows you to target based on a wide array of factors, from demographics to search behavior. You can target Netflix’s premium audience based on their preferences, interests, and engagement history, giving you an advantage over other advertising platforms.

Microsoft’s Partner Network Microsoft’s advertising network is vast and includes Bing, Yahoo, AOL, and now Netflix. This gives you a huge range of platforms to advertise across, which means you can reach your audience where they’re most likely to engage.

If you’re curious about how to test Netflix Ads without blowing your budget, the process is straightforward, and Microsoft’s voucher makes it incredibly affordable. Here’s how you can take advantage of the offer:

1. Sign Up for Microsoft Ads: If you haven’t already, create a Microsoft Ads account. You’ll get access to their network, including Bing, Yahoo, AOL, and Netflix.
2. Get Access to the Voucher: This voucher is exclusive and not available publicly. However, if you’re interested in learning more, I can help by sending you the exact flow we used to take advantage of Microsoft’s $2,500 ad credit.
3. Run Your Campaigns: Once you’ve got access to the ad credits, create your campaigns on Bing, Yahoo, AOL, and Netflix. You’ll be able to set your targeting parameters to reach the right audience and track your results.

Monitor and Optimize: As with any ad campaign, continually monitor performance and optimize your ads based on what’s working best. Microsoft Ads provides detailed analytics, so you can see which ads are bringing in the best results.

The ad landscape is constantly evolving, and it’s crucial for brands to stay ahead of the curve. Netflix Ads, in combination with Microsoft’s Bing Ads, give you a unique opportunity to access premium audiences at a fraction of the cost of traditional channels like Google Ads.

By using the Microsoft ad credit, you can test Netflix Ads with minimal risk, allowing you to see firsthand how this platform can drive engagement and lower your acquisition costs.

With just a $500 investment, Microsoft covers the remaining $2,500 — making it an incredible opportunity to try Netflix Ads free and potentially scale your business while significantly reducing your ad spend.

If you’ve never considered Bing Ads or Netflix Ads, now is the time to start. With Microsoft’s exclusive ad credit and access to their vast network, you can drive high-quality traffic at a lower cost, all while targeting a premium audience.

Our test showed that CPC was lower, acquisition costs were cut by 42%, and the addition of Netflix Ads brought in 10M+ viewers to the funnel. This is a proven strategy that many brands are missing out on.