Growth Expert
Currently:
Creative strategist
Resides in:
England, UK
Education:
Risør Videregående Skole
Expertise:
Brand Strategy and Storytelling, Innovative Branding Approaches, Creative Leadership
Summary
- Renowned brand and creative strategist with a focus on authentic and compelling narratives
- Expert in simplifying complex marketing concepts to make branding accessible and impactful
- Dedicated to challenging the status quo in branding and advocating for genuine storytelling
- Committed to using communication to ignite change and inspire action
- Transformative force in branding, helping businesses create narratives that define their identity and drive meaningful connections
Experience
- Crafts strategies that resonate with audiences and build enduring brands
- Pushes back against superficial brand strategies to elevate communication standards
- Utilizes deep-seated passion for storytelling to transform brands through authentic narratives
Quote
"Communication is the most powerful tool we have to ignite change and inspire action. My mission is to end brand mediocrity and elevate the standard of storytelling in the industry."
— Arnt Eriksen
Author posts

The One Big Problem: How to Identify and Solve Key Issues to Boost eCommerce Results

Google Ads Audit: Diagnose your Marketing Issues and Discover New Opportunities

The Key Email Marketing Metrics an eCommerce Business Owner Should Know

Setting Up Google Merchant Center

What are Core Web Vitals and why an eCommerce business should care about them

The Law of Small Numbers

How to target the right people on Facebook

Meta Advantage+: Why your eCommerce business needs it right now

Script: Set up Google Ads Campaigns Directly from Google Doc

ChatGPT use cases for businesses: What we've learned from one year of using it.

The Complete Guide to start TikTok Paid Ads

How Apple’s iOS 14 Release May Affect Your Facebook Ads

A Guide to Facebook Ad Creatives

The eCommerce KPIs You Need in Your Report (And Those You Should Stay Away From)

Google Smart Shopping - A Comprehensive Guide on Ad Campaigns

Why you should use Google Keyword Planner in your marketing

Shopify & Facebook integration: Step-by-Step Guide

Facebook Ads Library: What It Is, How to Use it, and Why Your Business Needs It

In-Depth Guide to Google Ads Remarketing for E-commerce

Google Ads Audience Segmentation: What you need to know

Facebook Conversions API 101: Everything you need to know

The Only Product Page Optimization Guide That You Will Need

Google Ads keyword match types: a detailed overview

The Beginner's Guide to Google Ad Grants

A Guide to Google Ads extensions (and ad extension examples)

Impression share 101: what you need to know

Smart Bidding – Everything You Should Know of How to Maximize Conversions

Check list to Make a Video for TikTok Ads

First-party Cookies: What they are and how to set them up

Why You Need to Use Two Factor Authentication in Meta Business Manager

Shopping vs Performance Max Google Ads campaigns

Shopify GA4 ecommerce tracking implementation

Ecommerce with Facebook Ads: What Value Can They Bring to The Table

Facebook Lookalike Audiences: the one and only guide you'll ever need

Google Responsive Search Ads: How to bring your sales to the next level

Google Shopping Advertising – 3 steps to maximize your ROAS

Clutch Recognizes UAWC Agency Among The Best Advertising & Marketing Firms

The Best Guide to Email Marketing for Small eCommerce Businesses you'll ever find

How to Create a Successful Email Marketing Strategy

Facebook Audience Insights: How to Use Them and Why You Need Them

YouTube ads for Newbies: How to Launch & Optimize a YouTube Video Advertising Campaign

Email Marketing: How to Create Landing Pages that Collect Email Addresses

Checklist to Make a Video for Facebook Ads

Using AI for eCommerce 15 Tools You Need to Try

Google Ads for eCommerce: 9 Steps to Start Increasing Online Sales

6 Google Ads Optimization Routines That will Help You Win the Month

Mastering Meta Retargeting Ads for Ecommerce

How to Build a Winning Ecommerce Branding Strategy

7 effective Facebook Ads Scripts

An Analysis of Recent Updates in Meta Reels Ads for Ecommerce

8 YouTube Ad Settings That Will Amplify Your Sales

How to Set Up an Amazon Advertising Campaign

Want to get more eCommerce sales? Make sure to build a successful content marketing strategy

How to use Beprofit for eCommerce Profit Optimization

What Ecommerce Businesses Should Know about Meta AI Advertising Tools

How to Set Up Google Analytics 4 for your Ecommerce Business: A Comprehensive Guide

How to promote your Amazon product on Facebook

The Ultimate Guide to Facebook Events Manager

What DMA & Consent mode v2 Mean for Your Business

7 Facts That Nobody Told You About your Facebook Ads Strategy

Facebook Ads Audit: Learn how to diagnose your account

A Guide to Facebook Ads Objectives

The Best Guide to Facebook Retargeting Ads You'll Ever Find

Content Grouping in Google Analytics: Why your eCommerce Business needs it

What is Facebook Pixel: The Ultimate Guide.

Track Button Click events using Google Tag Manager

Save Your Money in Google Ads with Universal Negative Keyword Lists

Email Marketing: How to Build an Email List

The Ultimate Guide to Facebook Events Manager

Google Shopping Ads Explained

Amazon Attribution

Product Data Feed optimization for Google Shopping using DataFeedWatch

11 Simple E-commerce Tips to Maximize Your Company’s Profit

The Definitive Guide to Google Analytics 4 User ID

Youtube Ads Best Practices: 11 Tips For Creating Ads That Win

How to Create a Google Ads Smart Campaign and Boost your E-commerce Revenue

How to make Facebook Business manager your friend

Identifying 20 Common Feed Errors in Facebook Dynamic Product Ads

Google Ads Conversions 2024: Master Tracking and Optimization

Google Performance Max campaigns: 7 Things to Know before you start

Keyword Research Strategy: A Comprehensive Beginners Guide

Google Shopping: 8 actions to get better audience targeting

How to get more conversions with your Facebook Ads

Google Dynamic search ads: best ways to implement them in your marketing strategy

Ecommerce Web Design: How to Make an ECommerce Website that Sells

How To Install Meta Pixel on Wordpress

UAWC Agency Among Top Ten Most Reviewed Digital Marketers in Germany – The Manifest